Diploma in Business - Marketing

Canada

25

6

What will I learn?

PROGRAM OVERVIEW

For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. Graduates will be prepared to work in retail sales. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.

PROGRAM HIGHLIGHTS

Field work includes marketing research projects in the community allowing for hands-on experiential learning and networking opportunities with possible future employers.

Become proficient in current software programs used for social media.

Curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.

Marketing Design Technologies teaches students how to build organizational websites.

Program and Event planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.

Students will gain an understanding via simulation labs and business applications in banking, merchandising, consumer finance, and payroll.

CAREER OPPORTUNITIES

Marketing management opportunities exist in a number of broad-based fields including retail sales, insurance companies and social service agencies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

Program Vocational Learning Outcomes

Business-Marketing (Ontario College Diploma) (MTCU Code 52900)

The graduate has reliably demonstrated the ability to:

1. Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.

2. Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.

3. Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.

4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.

5. Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.

6. Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.

7. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.

8. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.

9. Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.

10. Participate in conducting market research to provide information needed to make marketing decisions.

11. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.

12. Participate in the development of a business plan.

13. Apply the principles of business ethics and corporate social responsibility.

14. Use professional sales techniques to make a sale.

STARTS: September, January

Which department am I in?

St. Clair College

Study options

Full Time (2 years)

Tuition fees
CAD$15,631.19 (9,59,911) per year
Fall: CAN $8,398.32; Winter: CAN $7,232.87

*Price shown is for indicative purposes, please check with institution

Start date

Expected January 2025

Venue

St. Clair College

Windsor Campus,

2000 Talbot Road West,

WINDSOR,

Ontario (ON),

N9A 6S4, Canada

Entry requirements

For international students

High school diploma/graduation certificate and transcript or equivalent in original language and English translation.

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

English Proficiency Requirements:

IELTS overall band of 6.0.

PTE (Pearson Test of English) minimum score 60

TOEFL overall 83.

CAEL minimum score 60

CELPIP General 7.0 in each module.

Application deadline: Fall Term: February 1st, Winter Term: September 15th.

*There may be different IELTS requirements depending on your chosen course.

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About St. Clair College

Students at St. Clair College discover new things, create lifelong relationships and gain the tools they need to embark on fruitful careers.

  • Specialized applied arts and technology college
  • Three campuses in Ontario
  • 120 diploma, degree and graduate certificate choices
  • Graduate employment rate of 87.5%