Common cultural misconceptions about Sweden
Full of crystalline, snow-capped fields and beautiful blond skiers, stereotypes about Sweden are only too easy to identify. Ignore the jibes about ABBA, Ikea and social (and literal) coldness, Sweden is an incredibly modern country with a culture and character more complex than such two-dimensional façades. Let our guide to common cultural misconceptions about Sweden help set the record straight. ‘Dour Swede’ Considered cold, socially