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Bachelor of Business with Major in Marketing and Tourism PSB Academy, Singapore

Course variations

Study mode Duration Tuition fees Start date Venue
Full Time 3 Year(s) S$ 44,598 (US$ 36,882) for the entire course AUG
School of Business a...

Course summary

This programme will equip students with the relevant knowledge and expertise to excel in today's booming tourism and hospitality industry. It is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia. Tourism in Singapore has not only grown by leaps and bounds in recent years, it is also one of the country's key economic pillars and is set to become a lot more exciting and challenging in the coming years. As a graduate of the programme, they will be equipped to take advantage of career opportunities in the following professions: business management; retail management; advertising and promotions management; meetings, incentives, conventions and exhibitions; marketing; small and medium enterprise management; destination planning and development; resorts and club management; international marketing and investments; tourism and hospitality management. This programme is specially designed with the objective of giving students with GCE 'O' Levels or its equivalent a head start to an undergraduate degree programme. Year 1 consists of bridging components which are meant to prepare students for further undergraduate work. Year 2 and 3 represent an accelerated programme which allows a typical three year programme to be completed in two years.

Program modules

The modules include: English for Tertiary Studies 1; Mathematics 1; Economics 1 (Microeconomics); Accounting 1; English for Tertiary Studies 2; Mathematics 2; Economics 2 (Macroeconomics); Accounting 2; Accounting for Decision Makers; Managing the Organisation; Microeconomics for Business Decisions; Business Decision Making; Introduction to Sustainable Tourism Management; Information and Communication in Business; Foundations of Law; Principles of Marketing; Human Resource Management; Consumer Behaviour; Marketing Research; Services Marketing; Macroeconomics in the Global Economy; Finance; Business Strategy; Visitor Behaviour and Management; Organisations, Politics and Society; Advertising and Promotion Strategy; Leadership and Entrepreneurship; Organisational Structures and Design; Strategic Marketing Management; Tourism Marketing; International Marketing; Festival and Event Planning.

Entry requirement for international students

Applicants should have completed a minimum of 5 GCE 'O' level credits including English (second languages are excluded). An applicant for a place at the University of Newcastle who does not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Applicants without the required average grades may also apply but will be assessed on a case-by-case basis by the University. Applicants who meet the minimum entry requirements of this degree and possess the following qualifications may be exempted from Year 1: GCE 'A' levels (minimum 3 'A' level passes including mathematics, excluding general paper) and meeting the minimum entry requirement of the programme; or diploma from a local polytechnic or other recognised institutions; or Higher NITEC. Applicants with diplomas or advanced diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 courses. Students from India should have obtained Secondary School Certificate (Standard X) with minimum average grade of 60 per cent; certification from Head of School that the medium of instructions and examinations was conducted in English. Students from other countries should have specific academic qualifications equivalent to Singapore standards.

Qualification

Bachelor Degree

Awarding body

University of Newcastle, Australia

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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with PSB Academy

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Location

PSB Academy

Located in Singapore.

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