Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Part Time | 3 Year(s) | Contact provider | JUN-12,OCT-12 |
MDIS Business School |
| Part Time | 2 Year(s) | Contact provider | JUN-12,OCT-12 |
MDIS Business School |
Course summary
This programme aims to prepare graduates for future management roles and to facilitate their understanding of the core areas of management as well as acquire knowledge to handle the dynamic marketing environment. Successful graduates would be able to demonstrate competence in critical thinking, manage complex situations and implement effective marketing strategies; and this programme has attracted individuals from a wide spectrum of industries with varying years of experience in the work force.
Program modules
The modules include Year1: Introduction to Management, Business and Marketing, Introduction to Accounting, Introduction to Economics, Information Systems, Singapore Business Law, Statistical Methods; Year 2: Marketing, Financial Management, Consumer Behaviour, Marketing Research, Product And Pricing Strategy, Management Theory and Practice; Year 3: Management of Marketing Channels, Retail and Service Marketing, Marketing Management and Strategy, Integrated Marketing Communications, Strategic Management, Entrepreneurship, Capital and the Firm.
Qualification
Bachelor Degree
Awarding body
University of Wales, UK
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Management Development Institute of Singapore (MDIS)
