Course variations

Course summary

This programme help students become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand. Building a vision by learning to approach problems from global perspectives, integrating academic and technical knowledge, and assessing situations from business, economic and cultural standpoints. Developing action-based theories and concepts by acquiring the theoretical frameworks that can be later called upon to understand change and by transferring skills and expertise. Building commitment by developing the communication and organizational skills to secure team commitment and project management. The programme is divided into five periods: introductory period (summer), which focuses on gaining familiarity with luxury products and learning the fundamentals of the general disciplines and skills required for any MBA graduate (finance, accounting); the second period seeks to strengthen business knowledge and present luxury market trends; the third period is devoted to luxury brand management and semiotics; the fourth period deals with management and issues specific to the luxury sector. At the end of the programme, the students work in teams to carry out a two-month field project for a company in the sector.

Entry requirement for international students

Applicant should have a university degree of at least a bachelor's or a master's level. Exceptional applicants who do not have a university degree but have a relevant working experience at a senior level could be considered. They should have at least three years working experience, be fluent in English and have taken the GMAT test score of 550. A minimum TOEFL score of 100 IBT or IELTS score of 7.0 is required. This test is not required for native English speakers or those who have studied for at least three years in an English-language college or university.

Qualification

MBA

Awarding body

Essec Asian Center