Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | 1 Year(s) | $260 per credit hour | Contact provider |
College of Professio...
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Course summary
This program provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. The curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision- making, and evaluate how copy, communication, media, and brand management are utilized to increase net worth.
Program modules
The modules include ADMC 300 Management, ADMC 310 Principles of Marketing, ADMC 320 Research and Statistics, ADMC 330 Consumer Behavior, ADMC 340 Advertising, ADMC 350 Public Relations, ADMC 400 Brand Management, ADMC 410 Managerial Finance, ADMC 420 Copy and Communication Management, ADMC 430 Media Management, ADMC 440 Law and ethics, ADMC 450 Advertising Management Capstone Presentation.
Bellevue University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Bachelor degree
Awarding body
Bellevue University
Department name
College of Professional Studies
Course description: This program is designed so graduates of the program are well prepared to make early and significant professional ...read more
B.A. in Journalism - Advertising-Public Relations Sequence
Course description: In this program, students will learn the theories and skills of how to create persuasive messages effectively; how to ensure ...read more
Bachelor of Arts in Mass Communication - Advertising
Course description: This program offers students an interdisciplinary foundation in the basic theory and skills necessary to become media ...read more
Bachelor of Arts in Advertising - Creative
Course description: This program is designed to assist students in acquiring the knowledge and skills which will help them to qualify for ...read more
Bachelor of Science in Advertising Communication - Advertising Account Executive Track
Course description: This program prepares students for career opportunities as advertising account executives, art directors, copywriters, media ...read more
While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Bellevue University
