Course variations

Course summary

This program is creating, selling, scheduling or producing paid-for mass media messages that sell products or services.

Program modules

The modules are Comm 101 Fundamentals of Public Speaking (2 cr), JAMM 100 Media and Society (3 cr), JAMM 121 Media Writing (3 cr), JAMM 341 Mass Media Ethics (3 cr), JAMM 448 Law of Mass Media (3 cr), Two of the following concept courses: JAMM 340 Cultural Diversity and the Media (3 cr), JAMM 377 Documentary (3 cr), JAMM 378 American Television Genres (3 cr), JAMM 379 Hollywood Portrayals of Journalists (3 cr), JAMM 440 Critical Issues in Mass Media (3 cr), JAMM 443 Media Management and Economics (3 cr), JAMM 444 Mass Media and Public Opinion (3 cr), JAMM 445 History of Mass Media (3 cr), JAMM 465 Political Advertising (3 cr), JAMM 490 Global Media (3 cr), Plus 9 elective JAMM credits (3 credits of 300- or 400-level classes). Required course work includes the university requirements, the School of JAMM core, plus the following: JAMM 265 Principles of Advertising, JAMM 361 Advertising Creativity (3 cr), JAMM 364 Advertising Media Planning (3 cr), JAMM 466 Advertising Campaign Strategy (3 cr), JAMM 468 The Advertising Agency (3 cr), Advertising majors are encouraged to apply for Advertising Competition Team, JAMM 469.

Entry requirement for international students

Students who have no previous work at the post-secondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school. Students must also meet the criteria for admission to university level study in their home country. Students must have any one of the following as proof of English competency - TOEFL (Test of English as a Foreign Language) with a minimum score of 525 on the paper test or 70 on the internet based test; completion of the University of Idaho American Language and Culture Program (ALCP); SAT critical reading with a minimum score of 500; IELTS (International English Language Testing System) with a minimum score of 6.0; Cambridge CAE (Certificate in Advanced English) with a pass; Cambridge CPE (Certificate of Proficiency in English) with a pass; Cambridge International 'O' Levels with a pass; MELAB (Michigan English Language Assessment Battery) with a score of 74. English proficiency demonstration is waived for any applicant who has a previous degree at an accredited U.S. institution or who have taken English classes at U.S. institutions and passed those classes or students from countries where English is the native language and/or the official language for academic instruction.

Qualification

Bachelor degree

Awarding body

University Of Idaho

Department name

College of Letters, Arts and Social Sciences, School of Journalism and Mass Media