Course variations

Course summary

This program curriculum emphasizes the application of information technology, teamwork, problem-solving and critical thinking for decision making. The goal of the marketing concentration is to develop marketing professionals with the skills necessary to lead in environments where products, markets, and technology are all rapidly changing. The marketing concentration takes the viewpoint that sustainable competitive advantage comes from three activities: Value identification; Value creation; Value delivery. These activities require an in-depth understanding of how to: Pick the right customers and opportunities; Design the best solution and deliver value; Follow through and go to market; Follow up with customers to ensure satisfaction and loyalty. The courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their interests. In the marketing concentration courses, students have opportunities to apply what they are learning through project work on real business problems. In the personal selling course, students work in simulated sales situations. In the advertising competition, students apply their creative energy to develop an ad campaign in a national student competition for leading companies. In the integrated product development course, marketing students team up with industrial design and engineering students to develop a new product for a corporate sponsor such as GlaxoSmithKline, DaimlerChyrsler or John Deere.

Program modules

The following classes are offered in Marketing: BUS 360: Marketing Methods; BUS 461: Services Marketing; BUS 462: Marketing Research; BUS 463: Retail Management; BUS 464: International Marketing; BUS 465: Advertising and Promotion Management; BUS 466: Personal Selling; BUS 467: Product and Brand Management; BUS 468: Marketing Strategy; BUS 469: National Student Advertising Competition.

Entry requirement for international students

Students should have an A to B+ high school average with a strong college preparatory curriculum. Students should have SAT scores in the 1100-1300 range (highest math and critical reading score will be combined for best overall score); ACT scores in the 24-30 range. All international applicants must prove English proficiency. Admission will not be granted until English proficiency is met. An applicant may prove English proficiency by one of the following: Test of English as a Foreign Language (TOEFL) score of 79 on the Internet-based exam or 550 on the paper-based exam; International English Language Testing (IELTS) band score of 6.5; SAT-I Critical Reading score of 450 or higher; English Composition I and II with a grade of C or better from an accredited U.S. college or university; Advanced Placement International English Language (APIEL) score of 3 or higher; English Language Placement Test (ELPT) score of 965 or higher.

Qualification

Bachelor degree

Awarding body

North Carolina State University

Department name

College of Management, Department of Business Management