Course variations

Course summary

This program prepares students for opportunities in a broad range of areas including management of retail and wholesale distribution, advertising, market research, services marketing and product management.

Program modules

The modules are Bus 324 Buyer Behavior (3 cr), Bus 421 Marketing Research and Analysis (3 cr), Bus 428 Marketing Management (3 cr), One of the following communication courses (3 cr): Comm 233 Interpersonal Communication (3 cr), Comm 235 Organizational Communication (3 cr), Comm 332 Communication and the Small Group (3 cr), Comm 410 Conflict Management (3 cr), Tier 1 Marketing Electives: Nine credits of the following courses (9 cr): Bus 420 Promotional Strategy (3 cr), Bus 422 Personal Selling and Sales Force Management (3 cr), Bus 424 Pricing Strategy and Tactics (3 cr), Bus 425 Retail Distribution Management (3 cr), Bus 426 Marketing Channels Management (3 cr), Bus 427 Services Marketing (3 cr), Bus 429 Vandal Solutions (1-6 cr, max 6), Bus 482 International Marketing (3 cr), Bus 495 Product Development and Brand Management (3 cr), Tier 2 Business Elective: one upper division (300-400 level) CBE, statistics, or mathematics courses, (excluding Bus 301, Bus 311, Bus 321, Bus 350, Bus 370.) (3 cr), General Marketing Emphasis: Math 160 Survey of Calculus or Math 170 Analytic Geometry and Calculus I (4 cr), Math 330 Linear Algebra (3 cr), Math 451 Probability Theory (3 cr), Stat 401 Statistical Analysis (3 cr), Stat 422 Sample Survey Methods (3 cr), Stat 433 Econometrics (3 cr), Stat 514 Nonparametric Statistics (3 cr).

Entry requirement for international students

Students who have no previous work at the post-secondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school. Students must also meet the criteria for admission to university level study in their home country. Students must have any one of the following as proof of English competency - TOEFL (Test of English as a Foreign Language) with a minimum score of 525 on the paper test or 70 on the internet based test; completion of the University of Idaho American Language and Culture Program (ALCP); SAT critical reading with a minimum score of 500; IELTS (International English Language Testing System) with a minimum score of 6.0; Cambridge CAE (Certificate in Advanced English) with a pass; Cambridge CPE (Certificate of Proficiency in English) with a pass; Cambridge International 'O' Levels with a pass; MELAB (Michigan English Language Assessment Battery) with a score of 74. English proficiency demonstration is waived for any applicant who has a previous degree at an accredited U.S. institution or who have taken English classes at U.S. institutions and passed those classes or students from countries where English is the native language and/or the official language for academic instruction.

Qualification

Bachelor degree

Awarding body

University Of Idaho

Department name

College of Business and Economics, Department of Business