Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $ 28,160 (US$ 28,160) a year More info | Contact provider |
College of Arts and ...
|
Course summary
This program is designed to provide students with knowledge of all aspects of advertising. The curriculum exposes students to advertising strategy and planning, creative, media, and culture and provides them with the necessary tools to pursue a career in Advertising. Students can do specialization in International Advertising by taking one additional course.
Program modules
The modules include Core Courses: 39 credits - ADV 301 Principles of Advertising 3, ADV 362 Advertising Media Planning 3, ADV 401 Advertising Creative Strategy and Execution 3, ADV 442Advertising and Social Responsibility 3, ADV 470 Advertising Campaigns 3, ADV 480 International Advertising 3, ADV 484 Public Relations/Advertising Research 3, ADV 499 Internship 3, COM 200 Introduction to Mass Media 3, COM 201Introduction to Communication 3, COM 390 Principles of Public Relations 3, COM 412 Persuasion 3, COM 495 Communication Law 3; Production Co-requisites: 6 credits - ART 205 Graphic Design I 3, PHO 305 Computer Imaging 3; Business Co-requisites: 6 credits, MKT 306 Marketing Concepts and Applications 3, MKT 385 Consumer Behavior 3; General Electives: 17-18 credits.
Entry requirement for international students
Students should have a score of 550 on the paper-based Test of English as a Foreign Language (TOEFL), 213 on the computer-based TOEFL or 79 on the Internet-based TOEFL. The undergraduate applicant whose TOEFL score is between 500 and 549 (173-212 on the computer-based test or 61-78 on the Internet-based test) may be admitted to the Transition in Language and Culture (TLC) Program and enroll concurrently for academic and English courses. Applicant scores less than 500 (173 computer-based or 61 Internet-based) will be required to improve their English proficiency. They should have a SAT I score of at least 850 (Math score of at least 400 is required for all business applicants) or a score of atleast 18 on the ACT (Math score of 17 is required for all business applicants).
Barry University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Bachelor degree
Awarding body
Barry University
Department name
College of Arts and Sciences, Department of Communication
Bachelor of Science in Journalism - Advertising
Course description: This program teaches students how to develop and produce persuasive messages and advertising campaigns. Students build ...read more
B.S. in Journalism and Mass Communications - Advertising
Course description: This program provides students with the tools to function effectively in an information-intensive society, whether as ...read more
Bachelor of Science (B.S.) Degree in Management - Advertising
Johnson & Wales University - North Miami
Course description: This program is mainly focused on the advertising. It prepares graduates for careers in a variety of entry-level managerial ...read more
B.A. in Journalism and Mass Communications - Advertising
Course description: This program provides students with the tools to function effectively in an information-intensive society, whether as ...read more
Bachelor of Arts in Public Relations and Advertising
Course description: This program offers students a single flexible concentration, allowing for specialization in either public relations or ...read more
While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Barry University

