Course variations

Course summary

The program provides students with a background in the theories, methods, and practical skills of the field so that they can pursue a variety of careers in public relations. It offers a comprehensive curriculum that allows students to take courses involving research, strategic planning, case studies, campaign execution, creativity, photography, media writing and editing, marketing and computer technology. It provides a solid background in theory and methods. Students gain problem solving and critical thinking skills, and knowledge of basic principals of written communication and application of principles to real world situations.

Program modules

The modules include Core Courses: 39 credits - COM 201 Introduction to Communication 3, COM 390 Principles of Public Relations 3, COM 391 Public Relations Campaigns 3, COM 484 Public Relations/Advertising Research 3, COM 495 or Communication Law 3, COM 409 Organizational Communication 3 , ADV 301 Principles of Advertising 3, JOU 445 or Publicity and Public Relations 3, ENG 374 Writing for the Internet 3, ENG 344 or Professional Editing 3, ENG 444 Business Research 3, Writing and Editing 3, ENG 417 or Copywriting 3, ADV 401 Advertising Creative Strategy and Execution 3, ENG 404 or Persuasive Writing 3, COM 412 or Persuasion 3, ENG 406 Rhetorical Analysis 3, SPE 415 or Speech Research, Writing, and Delivery 3, SPE 401 Business and Professional Communication 3, CS 325 Desktop Publishing 3, COM 399 or Practicum 3, COM 499 Internship 3; Co-Requisites - 9 credits - MKT 306 Marketing Concepts and Applications, MKT 385 Consumer Behavior 3, MKT 386 Sales Production, Advertising and Personal Selling 3; General Electives: 21 credits - Students are encouraged to take electives from among ADV, COM, CS, ENG, JOU, MKT, PHO, and SPE courses depending upon their areas of interest.

Entry requirement for international students

Students should have a score of 550 on the paper-based Test of English as a Foreign Language (TOEFL), 213 on the computer-based TOEFL or 79 on the Internet-based TOEFL. The undergraduate applicant whose TOEFL score is between 500 and 549 (173-212 on the computer-based test or 61-78 on the Internet-based test) may be admitted to the Transition in Language and Culture (TLC) Program and enroll concurrently for academic and English courses. Applicant scores less than 500 (173 computer-based or 61 Internet-based) will be required to improve their English proficiency. They should have a SAT I score of at least 850 (Math score of at least 400 is required for all business applicants) or a score of atleast 18 on the ACT (Math score of 17 is required for all business applicants).

Qualification

Bachelor degree

Awarding body

Barry University

Department name

College of Arts and Sciences, Department of Communication