Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $ 16,780 (US$ 16,780) a year | Contact provider |
Center for Undergrad...
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Course summary
This program is designed for students who want to become such highly sought after professionals in the multicultural and international world of work. The exciting coursework prepares students to become successful practitioners in the relatively new field of integrated marketing communication, a field that is revolutionizing the way businesses reach consumers by integrating the formerly competing disciplines of marketing, public relations, and advertising.
Program modules
The modules are COM 3001 Integrated Communication: A Public Relations Perspective, COM 3000 Principles of Strategic Communication in Organizations, COM 3103 Culture, Communication and Human Behavior, PSY 3136 The Psychology of Persuasive Communication, MKT 3010 Principles of Marketing, COM 3100 Leadership and Group Dynamics, COM 4000 Integrated Marketing Public Relations: Cases and Campaigns, COM 4001 Public Relations: Strategies and Tactics, COM 4011 Research Methods in MPR Capstones 6 units, COM 4201 Part I: MPR Strategies and Tactics, COM 4202 Part II: Creative Planning and Organizational Consulting for MPR, COM 4203 Part III: Strategic Research and Development of MPR Program/Campaign, COM 3050 Publishing: Managing the Unmanageable, COM 3150 Publishing: Billion Dollar Literacy Vagabonds, MKT 4010 International Marketing, MKT 4020 Marketing Research, COM 4910 MPR Residency.
Entry requirement for international students
Students must have SAT or ACT scores and a cumulative 2.0 GPA on a 4.0 scale for the admission to this University. International students must have a TOEFL with minimum scores of 213 for computer based or 550 for written.
Alliant International University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Bachelor degree
Awarding body
Alliant International University
Department name
Center for Undergraduate Education
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Alliant International University
