Course variations

Course summary

In this program, marketing professionals determine how to best communicate product/service strengths to consumers and respond to needs in the market. Market Research, Personal Selling, Advertising, Non-profit/Services Marketing, Product Management, International Marketing and Public Relations are just some areas of specialization. Belmont graduates have accepted offers from such employers as Acxiom Digital, Allstate Financial, American Heart Association, BMI, Carhartt, Inc., Kirkland's, Emma, Enterprise, The Buntin Group, Gaylord Entertainment, Lifeway, Nashville Area Chamber of Commerce, NFIB - National Federation of Independent Business and North Star Destination Strategies. Marketing students at Belmont learn about and apply traditional advertising methods as well as interactive strategies, including search engine and social media utilization. A focus is also placed on understanding the consumer and utilizing market research techniques to direct strategy and measure success. The curriculum is structured to accommodate other complimentary courses of interest, such as digital imaging and web page design, public relations, etc., using the 12-17 hours of built-in general elective credits.

Program modules

The modules are as follows: General Education Core Requirements 53-60; Tool Courses 18: ECO 2210, Principles of Macroeconomics 3, ECO 2220, Principles of Microeconomics 3, ACC 2410, 2420, Accounting Principles I and II (3,3) or ACC 2440, 2450, Integrated Accounting Principles I and II (3,3) or ACC 2430 Integrated Accounting Principles (6), ETP 3000, Foundations of Entrepreneurship 3, MGT 2410, Business Law I 3, MGT 2000, Career Development Workshop; Business Core Courses 22: MGT 1110, The Business Freshman Experience 1, ISM 3100, Managing Information Systems in Business 3, MGT 3110, Principles of Management 3, MKT 3210, Principles of Marketing 3, FIN 3210, Business Finance 3, MGT 3230, Business Ethics 3, MGT 3300, International Business 3, MGT 4960, Strategic Management 3; Areas of Concentration: Marketing 28-35: MKT 4020, Advertising Principles 3, MKT 4440, Marketing Research 3, MKT 4750, Marketing Management 3; Nine hours chosen from the following: MKT 3220, Personal Selling, MKT 3230, Services Marketing, MGT 3250, Event Management, MKT 3320, Consumer Behavior, ISM 3620, Business Data Management and Analysis, MKT 3330, Sports Marketing, MKT 3620, Marketing of Recorded Music, MKT 4310, International Marketing, MKT 4320, Retail Management, MKT 4450, Special Topics in Marketing; General Electives 10-17.

Entry requirement for international students

International applicants whose native language is not English must demonstrate proficiency in the English language by meeting any one of the following: minimum TOEFL score of 550 paper-based test (PBT) or 80 internet-based test (iBT); minimum IELTS score of 6.5; minimum SAT Critical Reading score of 530 or ACT English subscore of 23; successful completion of ELS Language Center Level 112. All applicants with college level coursework from a foreign institution must have their transcripts evaluated by an approved foreign credential evaluation organization, such as World Educations Services (WES) or Joseph Silny and Associates or an evaluation service listed currently as a member of the National Association of Credential Evaluation Services (NACES).

Qualification

Bachelor degree

Awarding body

Belmont University

Department name

College of Business Administration, Undergraduate School of Business Administration

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