Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $ 12,553 (US$ 12,553) per semester | Contact provider |
College of Business ...
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Course summary
This program provides students not only with an understanding of those activities that comprise marketing but also with the tools and concepts they will need to make sound decisions in the area. Thus, courses are provided in marketing research, consumer behavior, analytical techniques in marketing, and marketing strategy to name a few. Several elective courses are also available to the student who desires a broader view of the area. The basic objective of the curriculum is to produce a student who has a sound understanding of theory and a keen sense of how to apply it in practice.
Program modules
The modules are 360 Introduction to Marketing 3 hours, 452 Principles of Retailing 3 hours, 460 Marketing Analytics 3 hours, 461 Consumer Market Behavior 3 hours, 462 Marketing Research 3 hours, 463 Marketing Channels and E-Commerce 3 hours, 465 Strategic Marketing Planning and Management 3 hours, 466 Comparative Marketing Systems 3 hours, 469 Global Marketing 3 hours, 471 Services Marketing 3 hours, 473 The Personal Selling Effort in Marketing 3 hours, 474 Advertising and Sales Promotion 3 hours, 475 Product Management 3 hours, 476 Business-to-Business (B2B) Marketing 3 hours, 494 Special Topics in Marketing 3 hours, 499 Independent Study in Marketing 3 hours, 500 Introduction to Marketing 4 hours, 518 Electronic Marketing 4 hours, 560 Marketing Management 4 hours, 561 Consumer Behavior 4 hours, 563 Information for Marketing Decisions 4 hours, 565 Marketing Communication and Promotional Strategy 4 hours, 571 International Business Operations 4 hours, 572 International Marketing 4 hours, 573 Marketing Channels Management 4 hours, 574 Product Planning 4 hours, 576 Advanced Business-to-Business (B2B) Marketing 4 hours, 581 Seminars in Consumer Behavior 4 hours, 583 Seminar in Marketing Theory 4 hours, 584 Product Innovation and Development 4 hours, 585 Seminar: Topics in Quantitative Models in Marketing 4 hours, 586 Advanced International Marketing 4 hours, 587 Advanced Marketing Research 4 hours, 588 Marketing Communications 4 hours, 589 Services Marketing 4 hours, 594 Special Topics in Marketing 4 hours, 596 Independent Study in Marketing 1 to 4 hours, 599 Ph.D. Thesis Research 0 to 16 hours.
Entry requirement for international students
Students must satisfy the minimum high school subject requirements and all applicants must have successfully completed the high school courses such as four years of English, three years of mathematics (includes algebra, geometry, advanced algebra/ trigonometry), science, social science, two years of language other than English and one year of an elective. They must present a satisfactory combination of class rank and ACT or SAT test scores. Applicants from countries where the official language of the country is not English must have the Test of English as a Foreign Language (TOEFL) with a minimum score of 520 on paper-based or 190 on computer-based is required for admission.
University of Illinois At Chicago accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Bachelor degree
Awarding body
University Of Illinois At Chicago
Department name
College of Business Administration, Department of Managerial Studies
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with University of Illinois At Chicago





