Course variations

Course summary

This program is designed to provide students with a focused knowledge of marketing and its role in society, and the ability to engage in sophisticated marketing practice. The program of study is designed to balance fundamentals with innovative ideas and practices, and to build practical skills in market analysis, decision-making, and communication. The goals of the program are to: prepare students for first-level positions in marketing; provide the capabilities necessary to advance to higher-level marketing positions; and develop leadership skills critical for success in business and not-for-profit organizations.

Entry requirement for international students

Applicant should be a high school graduate and should have a 3.0 grade point average (GPA) (a B or better where A=4.0) from a secondary school. They do not require ACT or SAT tests, but it is necessary to have English language proficiency either a minimum score of 500 (paper-based), 173 (computer-based), or 61 (internet-based) on the Test of English as a Foreign Language (TOEFL) or minimum overall band of 6.0 with no band below 5.5 on the International English Language Testing System (IELTS). There are exceptions to TOEFL or IELTS scores for applicants who have completed their junior and senior years in a U.S. high school with SAT Verbal score of 550 or ACT English score of 23 and applicants who have completed a minimum of 48 transferable semester credits including 6 credits of freshman English composition at a U.S. college or university with a cumulative GPA of 2.5 or higher.

Qualification

Bachelor degree

Awarding body

Arizona State University

Department name

W. P. Carey School of Business, Tempe Campus, Department of Marketing