Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $20550 per year for 12-18 credits; $315 per credit for over 18 credits | Contact provider |
School of Business |
Course summary
This program is designed to offer the student a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Various specializations are afforded by the field, such as advertising, sales management, product management, international marketing, marketing research, public relations and public and not-for-profit sector marketing.
Program modules
The modules include MKT 302 Principles of Advertising, MKT 311 Consumer Behavior, MKT 322 Sales Management, MKT 400 Marketing Management, MKT 397/497 Marketing - Internship, ART 201 Design, ART 203 Introduction to Graphic Arts, ART 205 Computer Graphics - Photographic Imaging, ART 207 Computer Illustration, BUA 303 Population and Demography, COM Elective (300/400 level), MKT 318 Personal Selling Skills, MKT 401 Marketing Research, MKT 402 Marketing Seminar, MKT 404 Special Topics, MKT 406 Services and Not-For-Profit Marketing, SRM 422 Sport and Recreation Marketing, TEC 214 Web Design and E-Commerce.
Entry requirement for international students
Students to be considered for admission must first demonstrate proficiency in English by taking the Test of English as a Foreign Language (TOEFL). A minimum score of a 193 on the computer-based exam or a 525 on the paper-based exam is required. In addition to the required TOEFL score, students must also possess a strong academic record to be considered for admission to the University.
Marian University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Bachelor degree
Awarding body
Marian University
Department name
School of Business
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Marian University
