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Major in Marketing Howard University, USA

Course variations

Study mode Duration Tuition fees Start date Venue
Full Time Variable $ 7,103 (US$ 7,103) per semester Contact provider
School of Business, ...

Course summary

This program is designed to prepare students for careers in marketing management. Specialization in Marketing gives the student the depth needed to understand and be productive in a marketing-oriented economy. The courses offered cover thoroughly the field of marketing and provide students with the tools needed to become competent marketing managers in corporations or to function as entrepreneurs. Internships are offered to marketing students by major corporations in diverse industries. It also provides the student with the foundation necessary for the study of Marketing at the graduate level.

Program modules

The modules are: INBU-320 International Marketing, MKTG-328 Advertising, MKTG-355 Retailing, MKTG-360 Computer Applications for Marketing, MKTG-370 Services Marketing, MKTG-375 Industrial Marketing, MKTG-395 Independent Study in Marketing, MKTG-310 Consumer Behavior, MKTG-315 Marketing Research, MKTG-320 Marketing Communications, MKTG-324 Personal Selling, MKTG-399 Marketing Planning & Strategy.

Entry requirement for international students

Students must have official transcripts of CSC, CXC, GCE, WASC, CGSE or official final secondary school records, results from the Scholastic Aptitude Test (SAT) or American College Test Assessment (ACT), international students from non-English speaking country must have scores from Test of English as a Foreign Language (TOEFL).

Qualification

Major

Awarding body

Howard University

Department name

School of Business, Department of Marketing

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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Howard University

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