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Master of Business Administration in Customer and Product Management University of North Carolina At Chapel Hill, USA

Course variations

Study mode Duration Tuition fees Start date Venue
Full Time Variable $ 62,740 (US$ 62,740) a year Contact provider
Kenan-Flagler Busine...

Course summary

This program builds skills in traditional product management – including branding, new product development and product line management – alongside emerging customer-centric marketing topics of one-to-one marketing, customer lifecycle management, and customer lifetime value analysis. The philosophy of the concentration is simple: to be effective marketing leaders in today’s complex and competitive environment, managers must view both products/services as well as customers as assets.

Program modules

MBA 731, Managerial Accounting Choose one: MBA 748, Marketing Analytics or MBA 765, Marketing Research

Entry requirement for international students

The students must have U.S. bachelor's degree or equivalent. Have Transcripts from every institution. International candidates must have a college-level education equivalent to an American undergraduate or baccalaureate degree (the same as a first university degree). Generally this is a 4-year degree. There are a number of universities around the world that offer 3-year undergraduate programs. If you received a bachelor's degree upon completion of one of these 3-year undergraduate programs, you are eligible to apply to our program. TOEFL or IELTS Exceptions. Applicants do not need to submit a TOEFL or IELTS score if: You earned an undergraduate degree or graduate degree at a U.S. college or university. Your total education was conducted in English in a native English-speaking country. Special Interview Arrangements. We strongly encourage international students to come to Chapel Hill for a personal interview. If that is not possible, we offer: Phone interviews. Interviews at fairs and receptions we attend around the world. Alumni interviews by invitation only

University of North Carolina At Chapel Hill accepts IELTS*

* Please check with your chosen school for the exact entry requirements for your programme.

Qualification

MBA

Awarding body

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

Department name

Kenan-Flagler Business School

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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with University of North Carolina At Chapel Hill

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Location

University of North Carolina At Chapel Hill

Located in North Carolina.

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Ranking for this institution

SHJT: 42

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Student rankings University of North Carolina At Chapel Hill, USA

Overall experience (4.7)

Selection process and gaining admission (4.0)

Funding and scholarships (5.0)

Study experience (4.0)

Life experience (4.5)

Job prospects (4.0)

100% of reviewers recommend University of North Carolina At Chapel Hill

Reviews University of North Carolina At Chapel Hill, USA

Very good place and university to study in US, lo... Ranks within top 10!!Debjit, from India

The University of North Carolina at Chapel Hill i... MSQuadir, from India

I attended the University of North Carolina Chape... BA in American studiesCassandra, from United Kingdom

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