Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $ 62,740 (US$ 62,740) a year | Contact provider |
Kenan-Flagler Busine...
|
Course summary
This program builds skills in traditional product management – including branding, new product development and product line management – alongside emerging customer-centric marketing topics of one-to-one marketing, customer lifecycle management, and customer lifetime value analysis. The philosophy of the concentration is simple: to be effective marketing leaders in today’s complex and competitive environment, managers must view both products/services as well as customers as assets.
Program modules
MBA 731, Managerial Accounting Choose one: MBA 748, Marketing Analytics or MBA 765, Marketing Research
Entry requirement for international students
The students must have U.S. bachelor's degree or equivalent. Have Transcripts from every institution. International candidates must have a college-level education equivalent to an American undergraduate or baccalaureate degree (the same as a first university degree). Generally this is a 4-year degree. There are a number of universities around the world that offer 3-year undergraduate programs. If you received a bachelor's degree upon completion of one of these 3-year undergraduate programs, you are eligible to apply to our program. TOEFL or IELTS Exceptions. Applicants do not need to submit a TOEFL or IELTS score if: You earned an undergraduate degree or graduate degree at a U.S. college or university. Your total education was conducted in English in a native English-speaking country. Special Interview Arrangements. We strongly encourage international students to come to Chapel Hill for a personal interview. If that is not possible, we offer: Phone interviews. Interviews at fairs and receptions we attend around the world. Alumni interviews by invitation only
University of North Carolina At Chapel Hill accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
MBA
Awarding body
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
Department name
Kenan-Flagler Business School
MBA - Master of Business Administration/MS Finance
Course description: This program gives greater depth and breadth of business knowledge while still allowing students to specialize in accounting ...read more
MBA - Master of Business Administration in Real Estate and Urban Analysis
Course description: This degree is designed to prepare graduates for managerial roles in business and not-for-profit organizations. Graduates ...read more
3+2 B.S. in Electrical Engineering/MBA - Master of Business Administration
Course description: This joint B.S. Engineering/MBA program is designed to provide high-caliber students at Syracuse University with the ...read more
Global MBA - Master of Business Administration in General Business
University of Houston-Victoria
Course description: The mission of the Global MBA is to provide students with the knowledge and skills needed to function as managers in the ...read more
MBA - Master of Business Administration: Concentration in Human Resource Management
Course description: This program offers a broad set of business management tools to fit their careers and learning goals. It prepares working ...read more
While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with University of North Carolina At Chapel Hill



