Course variations

Course summary

This specialization is designed to enhance the student's skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding their core business knowledge and skill areas to build the perspective they need to interact effectively with executive management as a strategic partner. Students will have the opportunity to synthesize and apply what they have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events or public relations departments or firms.

Program modules

Core modules include: Professional Effectiveness: Stretch, Impact, Reposition MBA6010, Leading for Results MBA6020, Marketing and Brand Management MBA6110, Operations and Process Management MBA6130, Applied Managerial Statistics MBA6140, Accounting MBA6150, Financial Management MBA6160, Managing Information Assets and Technology MBA6180 and Strategy MBA6190. Specialization modules include choosing 4 from the following: Market Research MBA6112, Consumer Behavior MBA6114, New Product Design and Development MBA6116, International Marketing MBA6118, Sales and Customer Relationship Management MBA6120. In addition students should choose 2 from the following: Sales and Customer Relationship Management MBA6120, Building Relationships MBA6210, Developing and Coaching Others MBA6220, Leading Teams MBA6230, Facilitating Change MBA6240, Leveraging Workplace Diversity MBA6250, Negotiating for Results MBA6260 and Regulatory and Ethical Environment of Business MBA6270. Capstone module to be taken in the final quarter is Marketing Capstone: Judgment, Planning, and Action - 3 quarter credits MBA6310.

Entry requirement for international students

Students must have completed bachelor's degree from an institution accredited by a U.S. Department of Education-recognized accrediting agency or an internationally recognized institution. They should possess a cumulative GPA of 2.3 from a bachelor's degree granting institution. International students whose language of instruction is not English are required to take one of the following tests: the Test of English as a Foreign Language (TOEFL) with a minimum acceptable score of 550 on paper-based test, 213 on computer-based test with a score of 4.0 or higher on the Test of Written English (TWE), or 79 on internet based examination; Michigan English Language Assessment Battery (MELAB) score of 80; International English Language Testing System (IELTS) with a score of 6.5; or Pearson Test of English (PTE) score of 59.

Qualification

MBA

Awarding body

Capella University

Department name

Admissions Office