Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | Variable | $19758 per semester for 15 hours | Contact provider |
McCombs School of Bu...
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Course summary
This program is designed to provide an overview of the relevant concepts and principles regarding the development of marketing strategy, and illustrate how marketing can assist the firm in arriving at a competitive advantage. This is the introductory course for the marketing curriculum. This is a survey course that examines the nature of product, price, place, and promotion decisions, and investigates how organizations blend these inter-related components to create, capture, and sustain value.
Entry requirement for international students
Students must need at least a bachelors degree, and preferably a masters degree, from an accredited college or university. Recently admitted students in the program have averaged a 3.7 grade point in upper division and/or graduate courses (out of a possible 4.0). Acceptable performance on the Graduate Management Admissions Test (GMAT) or the Graduate Record Examination (GRE). A high level of integrity and evidence of the potential for continuing academic and career contributions, as attested to by supporting letters of recommendation, preferably from academicians of national and international stature. A high level of verbal competency in the English language. In recent years, admitted students whose primary language is not English have scored above the 95th percentile on the Test of English as a Foreign Language (TOEFL).
University of Texas At Austin accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
MBA
Awarding body
UNIVERSITY OF TEXAS AT AUSTIN
Department name
McCombs School of Business, Department of Marketing
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with University of Texas At Austin





