Course variations

Course summary

This course MBA with Specialization in Marketing offered by College of Business Administration, Where the Students in MBA with marketing specialization are given the skills to develop new product strategy, set prices, devise advertising policy, enhance distribution, and to stay on the cutting edge of trends such as the impact of the Internet. The marketing concentration prepares students for careers in areas such as consulting, brand management, market research, international marketing, marketing of financial services.

Program modules

Electives; 5199 GRADUATE MARKETING INTERNSHIP, 5299 GRADUATE MARKETING INTERNSHIP, 5320 BUYER BEHAVIOR, 5326 INTEGRATED MARKETING COMMUNICATION, 5327 RESEARCH FOR MARKETING DECISIONS, 5328 PRODUCT MANAGEMENT, 5329 SALES AND SALES MANAGEMENT, 5330 SERVICE MARKETING MANAGEMENT, 5331 INTERNATIONAL MARKETING, 5332 BUSINESS-TO-BUSINESS MARKETING, 5334 STRATEGIC INTERNET MARKETING, 5335 RETAILING, FRANCHISING, AND ENTREPRENEURSHIP, 5336 ADVANCED RESEARCH ANALYSIS, 5337 MARKETING INFORMATION MANAGEMENT, 5338 QUALITATIVE RESEARCH, 5340 MARKETING STRATEGY, 5342 ADVANCED TOPICS IN MARKETING RESEARCH, 5398 THESIS, 5399 GRADUATE MARKETING INTERNSHIP, 6302 ADVANCED CONSUMER BEHAVIOR, 6305 MARKETING MODELS I, 6310 MARKETING STRATEGY AND MANAGEMENT.

Entry requirement for international students

MBA program admission a score on the Graduate Management Admission Test (GMAT) and record of one's undergraduate academic performance are required. Students for whom English is not their native language must also achieve a TOEFL score of at least 550. International applicants that score below minimum acceptable levels on the verbal portion of entrance examinations may be admitted under the condition that they pass an English proficiency exam or complete UT Arlington's Graduate English Skills Program prior to beginning graduate coursework. A graduate grade point average is used in the index when it is 3.0 or above and is based on at least 24 semester hours. long with the grade point average and GMAT total score, admission criteria include the following: GMAT sub scores (verbal and quantitative), GMAT writing sample, Grades in specified undergraduate business and non-business courses (math, accounting, economics, statistics, for example), Educational objectives and quality of written expression of the application essay, Letters of recommendation from three persons familiar with the applicant's academic background and/or work experience, Undergraduate major, General and specific program accreditation status of degree-granting institution, Professional work experience, Professional certification or licensure.

Qualification

MBA

Awarding body

UNIVERSITY OF TEXAS AT ARLINGTON

Department name

College of Business, Department of Marketing