Course variations
| Study mode | Duration | Tuition fees | Start date | Venue |
| Full Time | 3 - 4 years | $11688 defined as 3 or 4 course units each term | Contact provider |
Kellogg School of Ma...
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Course summary
The Marketing Management major is designed for students who envision a career in which marketing plays a central role. Such a career might be developed in any number of settings, including consumer goods, advertising, business-to-business, technology, services, and not-for-profit. The reason to choose this major is not an interest in a particular industry. Rather, it is the desire and commitment to making marketing insight and skills the basis for rising to the top of whatever type of organization the person joins
Program modules
MKTG-430 Marketing Management, MKTG-450 Research Methods in Marketing MKTG-922 Advanced Topics in Marketing MKTG-450 Research Methods in Marketing MKTG-922 Advanced Topics in Marketing MKTG-451 Marketing Channel Strategies MKTG-452 Consumer Insight Tools MKTG-453 Business Marketing MKTG-454 Advertising Strategy MKTG-458 Models of Consumer Behavior MKTG-459 Services Marketing and Management MKTG-462 Sales Promotion and Retailer Behavior MKTG-463 Sales Force Management MKTG-464A The Management of Product Development (1/2 unit course) MKTG-465 Introduction of New Products and Services MKTG-466 Marketing Strategy MKTG-468 Technology Marketing MKTG-499 Independent Study MKTG-913 Internet Marketing MKTG-951 Sports Marketing BIOT-914 Biomedical Marketing INTL-467 International Marketing MEDM-431 Media and Integrated Marketing TECH-917 Analytical Marketing and Customer Relationship Management
Entry requirement for international students
Applicants must have an undergraduate degree in the related field. Scores of TOEFL, and GMAT are required.
Northwestern University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Qualification
Doctoral
Awarding body
NORTHWESTERN UNIVERSITY
Department name
Kellogg School of Management, Department of Marketing
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While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Northwestern University
