Marketing Management for Events, Hospitality and Tourism PGDip University College Birmingham




Course info


Course overview

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Why should I choose this course?

  • You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
  • You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
  • You will learn advanced business functions in marketing management and how to apply them to the industry.
  • You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
  • You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Course options

Here are the different ways in which you can study Marketing Management for Events, Hospitality and Tourism PGDip.

Full Time (1 year)

Tuition fees

To be confirmed

*Price shown is for indicative purpose, please check with institution


27-Sep-21, 14-Feb-22


University College Birmingham

Summer Row,



B3 1JB, England

Entry requirement for international students

Academic: PGDip Marketing Management for Events, Hospitality and Tourism – A grade classification of third-class is required, or international equivalent.Work-Based: We also consider applicants who are currently employed and wish to apply to UCB; To apply, you must have 5 years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing; and a reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered. International : IELTS Overall score of 6.0 with no less than 5.5 in each component. TOEFL score Overall 72, Minimums: Reading 18; Listening 17; Speaking 20; Writing 17.

* Please check with your chosen school for the exact entry requirements for your programme.

Contact University College Birmingham

To get more information about studying at this University