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MSc in Marketing & Creativity ESCP Business School



Course info



A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.


The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.

The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.

The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.

The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.

Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.

The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.


At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.

Course options

Here are the different ways in which you can study MSc in Marketing & Creativity.

Full Time (18 months)

Tuition fees

£21,850.00 (22,59,731) per year

Travel and living costs are not covered by the fees. There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable. Tuition fees may be subject to change year to year.




ESCP Europe Business School

527 Finchley Road,


NW3 7BG, England

Entry requirement for international students

Students need to have a Bachelor degree and/or Masters in any discipline: candidates with less than 240 ECTS* (less than 4 years of full-time study at a higher education level) will be required to attend an additional online semester from October to December. A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service or creative industries. Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer. Students need to have an TOEFL written test: 600; TOEFL IBT: 100; TOEFL computer-based: 250; IELTS: 7.

* Please check with your chosen school for the exact entry requirements for your programme.

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