What will I learn?

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

POTENTIAL CAREER OPPORTUNITIES

  • Advertising Account Planning Manager
  • Marketing Manager
  • Marketing Strategist
  • Marketing Director

Course Units

Units

  • BSBMKG621 - Develop organisational marketing strategy
  • BSBMKG622 - Manage organisational marketing processes
  • BSBMKG623 - Develop marketing plans
  • BSBTWK601 - Develop and maintain strategic business networks
  • BSBMKG624 - Manage market research
  • BSBMKG626 - Develop advertising campaigns
  • BSBMKG627 - Execute advertising campaigns
  • BSBCRT512 - Originate and develop concepts
  • BSBCRT611 - Apply critical thinking for complex problem solving
  • BSBOPS601 - Develop and implement business plans
  • BSBTEC601 - Review organisational digital strategy
  • BSBMKG625 - Implement and manage international marketing programs

Further Studies

Further your studies with an Associate Degree in Universities

CRICOS

105535G

Study options

Full Time (6 terms)

Tuition fees
A$8,700.00 (4,65,739) per year
Start date

1 November 2021, 24 January 2022, 21 March 2022, 16 May 2022, 11 July 2022

Venue

International House Bondi

Floor 1, 237 Oxford Street, Bondi Junction,

BONDI JUNCTION,

New South Wales,

2022, SYDNEY, Australia

Full Time (6 terms)

Tuition fees
A$8,700.00 (4,65,739) per year
Start date

1 November 2021, 24 January 2022, 21 March 2022, 16 May 2022, 11 July 2022

Venue

International House Darwin

3 Searcy Street,

DARWIN,

Northern Territory,

0800, DARWIN, Australia

Entry requirements

For international students

International Students must:

  • Be a minimum of 18 years of age
  • Minimum of Year 12 (Higher School Certificate) or equivalent;
  • Diploma of Marketing and Communications or two years equivalent full-time relevant workplace experience
  • Have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
  • Access to a laptop or tablet for home and classroom use
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