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Advanced Diploma of Marketing and Communication


What will I learn?

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.


  • Advertising Account Planning Manager
  • Marketing Manager
  • Marketing Strategist
  • Marketing Director

Course Units


  • BSBMKG621 - Develop organisational marketing strategy
  • BSBMKG622 - Manage organisational marketing processes
  • BSBMKG623 - Develop marketing plans
  • BSBTWK601 - Develop and maintain strategic business networks
  • BSBMKG624 - Manage market research
  • BSBMKG626 - Develop advertising campaigns
  • BSBMKG627 - Execute advertising campaigns
  • BSBCRT512 - Originate and develop concepts
  • BSBCRT611 - Apply critical thinking for complex problem solving
  • BSBOPS601 - Develop and implement business plans
  • BSBTEC601 - Review organisational digital strategy
  • BSBMKG625 - Implement and manage international marketing programs

Further Studies

Further your studies with an Associate Degree in Universities



Study options

Full Time (6 terms)

Tuition fees
A$7,500.00 (4,09,389) per year
Start date

10 July 2023, 4 September 2023, 30 October 2023, 22 January 2024


International House Adelaide 

Level 3, 127 Rundle Mall,


South Australia,

5000, ADELAIDE, Australia

Full Time (6 terms)

Tuition fees
A$7,500.00 (4,09,389) per year
Start date

10 July 2023, 4 September 2023, 30 October 2023, 22 January 2024


International House Melbourne

Level 6 & 7, 350 Queen Street,



3000, MELBOURNE, Australia

Entry requirements

For international students

International Students must:

Be a minimum of 18 yrs. of age
Minimum of Year 12 (Higher School Certificate) or equivalent; and
Hold BSB52415 Diploma of Marketing and Communications, or

Hold the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work; or
Have 4 years equivalent work experience

Have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band and
Access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate