Bachelor of Arts / Bachelor of Event and Tourism Management (ARMG02.2)

University of Canberra

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

develop your creative, conceptual and development skills
engage with communities and invent new ways of navigating professional and cultural environments
compose innovative ideas and business strategies
research, budget and produce in-depth campaign and marketing plans
develop comprehensive presentation skills
explore audience motivations and devise communication collateral designed to engage and influence
identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
systematically and critically analyse digital and interactive media works and production processes
learn how to create and produce integrated advertising campaigns.

Career opportunities

A UC Bachelor of Arts/Bachelor of Event and Tourism double degree opens doors to employment opportunities all over the world. If youre looking for an amazing career full of travel, never ending challenges and the chance to work on high profile events that engage and influence change – then this course is the one for you. Potential job opportunities leading from this course include:

event manager
conference center manager
tourism information officer
restaurant manager
public relations officer
marketing manager
festival program director
sponsorship and event coordinator
wedding planner
tourism policy officer
local government economic development manager
tourism research consultant
hotel or resort manager
creative producer
digital media producer
strategist
communications director
freelance event consultant