What will I learn?

Are you creative, self-motivated, like to work in a team, organized but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organization to their best potential for maximum gain in the marketplace.

The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organization to complete a project.

In addition to your chosen specialization of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and electives. These can be chosen from a wide range of business and commerce-related courses.

Professional accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.

Career outcomes

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Other majors

Other majors in the Bachelor of Business and Commerce include: Accounting, Accounting (Extended), Aviation Management and Safety, Business Law, Finance, General Commerce, Human Resource Management, Information Technology Management, International Business, Management and Leadership, Marketing and Hospitality Management, Sustainable Business, Tourism Management and Tourism and Events Management.

Which department am I in?

Faculty of Business, Education, Law and Arts

CRICOS

092182E

Study options

Full Time (3 years)

Tuition fees
A$26,880.00 (14,38,972) per year
Start date

21 February 2022, 11 July 2022

Venue

USQ Springfield Campus

37 Sinnathamby Boulevard,

SPRINGFIELD CENTRAL,

Queensland,

4300, BRISBANE, Australia

Full Time (3 years)

Tuition fees
A$26,880.00 (14,38,972) per year
Start date

21 February 2022, 11 July 2022

Venue

University of Southern Queensland (USQ)

Toowoomba Campus,

487-535 West Street,

TOOWOOMBA,

Queensland,

4350, TOOWOOMBA, Australia

Entry requirements

For students from United States

Students must have completed High School Diploma + SAT. SAT Composite Score 125. Applications are based on comparisons with Australian Year 12 level examinations. English Language Requirements: IELTS (Academic only) score of 6.0 (or better) (no component lower than 5.5); TOEFL (paper based) score of 550 (or better) (with a minimum Test of Written English Score of TWE 4.5); TOEFL (electronic or computer based) score of 213 (or better) (with essay rating of at least 4.5); TOEFL (internet based) score of 80 (or better) (with 19 minimum in all bands); Pearson (PTE Academic) score of 50 (or better) (with no communicative score less than 50); Cambridge English: First (FCE)/ B2 First with a score of 169 or above. No less than 162 in each skill.

For international students

Applicant must have Australian year 12 level or equivalent.

Students from different country must have qualifications equivalent to Australia.

English language requirements

IELTS (Academic only) - 6.0 (or better) (no component lower than 5.5); TOEFL (paper based) - 550 (or better) (with a minimum Test of Written English Score of TWE 4.5); TOEFL (electronic or computer based) - 213 (or better) (with essay rating of at least 4.5); TOEFL (internet based) - 80 (or better) (with 19 minimum in all bands); Pearson (PTE Academic) - 50 (or better) (with no communicative score less than 50); Cambridge English Scale Scores for FCE, CAE and CPE3 - Cambridge English: First (FCE) with a score of 169 or above. No less than 162 in each skill.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Australian Pacific College
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