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What will I learn?

An event management degree delivers key information on marketing and public relations, event policy, business strategy, logistics and risk, consumer behaviour, applied finance and business law. Covering everything required for the planning and running of events at different scales, the Bachelor of Business (Event Management) also provides opportunities for industry specialisation in hospitality, tourism, marketing, public relations and advertising.

Know what it's like to really be in business

Complete a minimum of 300 hours of professional work placement, facing real challenges and solving genuine industry problems.

Future-proof your career

Our diverse academics and industry partners will help you gain new perspectives and a wide-reaching business network.

Ultimate flexibility

With the option to study full or part time and all your course materials online, you can tailor your study to suit your lifestyle.

Course overview

This course will help you learn how to bring events to life. You’ll learn how to come up with creative themes and formats, and manage clients to ensure their expectation for an event is met. In the Bachelor of Business (Event Management), you’ll gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. You will also gain practical industry skills in project, strategic and event management and have the option to specialise in hospitality, tourism, marketing, public relations and advertising.

Career opportunities

With a Bachelor of Business (Event Management) you will have the know-how to run large-scale events professionally and successfully, from the planning phase to completion. This will open up opportunities in bigger organisations as well as the chance to run your own business for a range of clients.

Career paths: Event Manager; Event Coordinator; Event Project Manager; Promotions Manager; Event Executive.

Learning outcomes: Create smooth-running large-scale events, leaving guests satisfied; Launch eye-catching and exciting marketing strategies based around functions; Develop experience in handling logistical issues and problem-solving on the fly; Master the managerial and delegation skills that make running great events possible.



Study options

Full Time (3 years)

Tuition fees
A$25,120.00 (13,53,448) per year
Total Course Tuition Fees: AUD $75,360
Start date

12 September 2022


William Blue College of Hospitality Management

107 George Street,

The Rocks,


New South Wales,

2000, SYDNEY, Australia

Online/Distance (3 years)

Tuition fees
A$25,120.00 (13,53,448) per year
Total Course Tuition Fees: AUD $75,360
Start date

12 September 2022

Entry requirements

For international students

Students need to have Australian Year 12 or equivalent; and Academic IELTS 6.0 (no band less than 5.5) or equivalent.

Pathways options

Offered by this university

William Blue College of Hospitality Management offers below pathways courses for this subject