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What will I learn?

A Bachelor of Business - Major in Digital Marketing gives you essential business knowledge and how digital marketing fits into the bigger picture.

Data is the rocket fuel for marketing modern businesses. Digital marketing gives you the knowledge to decode the data and create the content your audience wants.

Learn how to leverage email, social media, websites and search engines to reach customers.

With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.


The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.


A Bachelor of Business - Major in Digital Marketing is a ticket to the industry of your choice.

Career roles include:

Content management and strategy
SEO/SEM specialist
Digital marketing manager
Video/Audio Marketing developer
Digital marketing strategy analyst
Business, strategy and management consultant
Digital marketing analyst
Digital business solution manager
Business Analyst/Consultant
Digital business development manager


The Bachelor of Business major in Digital Marketing aims to provide graduates who will:

Possess a well-developed awareness of professional practice in the context of digital marketing.
Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
Employ professional digital marketing skills responsibly and respectfully in a global environment.
Possess the awareness of ethical practice in the personal, political and professional contexts of society.
Possess the skills to behave ethically in personal and professional contexts.
Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
Demonstrate digital literacy and production skills across a range of media and media texts

Which department am I in?

School of Business



Study options

Full Time (3 years)

Tuition fees
A$17,483.00 (9,61,661) per year
A$8,741.50 per trimester
Start date

18 July 2022, 14 November 2022


Melbourne Institute of Technology

Melbourne Campus,

288 La Trobe Street,



3000, MELBOURNE, Australia

Full Time (3 years)

Tuition fees
A$17,483.00 (9,61,661) per year
A$8,741.50 per trimester
Start date

18 July 2022, 14 November 2022


Sydney Campus

154-158 Sussex Street,


New South Wales,

2000, SYDNEY, Australia

Entry requirements

For international students

Academic Entry Requirements

  • Successful completion of Australian Year 12 or equivalent.
  • Mature age applicants can be considered for admission on a case-by-case basis. We consider prior study, employment and professional experience.
  • Applicants must be 18 years of age at the commencement date of their chosen course.

English Language Requirement

IELTS (Academic) - Overall score 6.0 (no band less than 5.5)

TOEFL iBT - Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20

PTE Academic - Overall score 50 with (no score less than 46)

Cambridge CAE - Overall 169 (no band less than 162)

*There may be different IELTS requirements depending on your chosen course.