A Bachelor of Business - Major in Digital Marketing gives you essential business knowledge and how digital marketing fits into the bigger picture.

Data is the rocket fuel for marketing modern businesses. Digital marketing gives you the knowledge to decode the data and create the content your audience wants.

Learn how to leverage email, social media, websites and search engines to reach customers.

With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.

COURSE STRUCTURE

The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.

CAREER PATHS

A Bachelor of Business - Major in Digital Marketing is a ticket to the industry of your choice.

Career roles include:

Content management and strategy
SEO/SEM specialist
Digital marketing manager
Video/Audio Marketing developer
Digital marketing strategy analyst
Business, strategy and management consultant
Digital marketing analyst
Digital business solution manager
Business Analyst/Consultant
Digital business development manager

COURSE LEARNING OUTCOMES

The Bachelor of Business major in Digital Marketing aims to provide graduates who will:

Possess a well-developed awareness of professional practice in the context of digital marketing.
Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
Employ professional digital marketing skills responsibly and respectfully in a global environment.
Possess the awareness of ethical practice in the personal, political and professional contexts of society.
Possess the skills to behave ethically in personal and professional contexts.
Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
Demonstrate digital literacy and production skills across a range of media and media texts