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What will I learn?

Marketing is more than your message. It’s key to how a business reaches its goals. Marketing strategy guides what you sell and how you sell it. A career in marketing is versatile. It’s dynamic and in demand. Marketing graduates from MIT have the skills employers want. Strong communication, strategic knowledge and commercial thinking.


Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students specialise with a major in Marketing, Digital Marketing, Management or Accounting.

Bachelor of Business - Marketing teaches you essential business principles and how marketing fits into the bigger picture.

The field of marketing is moving rapidly, but the core principles of product, price, place and promotion remain the same. This course gives you a wide angle lens on the landscape and an education that will stay relevant over time.

Learn the art of persuasion. Hone your communication skills. And find out how to deliver strategic marketing campaigns that get results.


A Bachelor of Business - Major in Marketing is a ticket to the industry of your choice. Graduates find entry level jobs in agencies, in-house at large and small organisations.

Career roles include:

Marketing Specialist
Market Research Analyst
Brand manager
Media Planner
SEO and SEM Strategist
Social Media Manager
Content Marketing Manager
Writer or Copywriter
Event planner
Public Relations

Communications Strategist


The Bachelor of Business major in Marketing aims to provide graduates who will:

Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
Achieve a professional credential that will be recognised and valued globally;
Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
Exhibit The MIT Graduate attributes

Which department am I in?

School of Business



Study options

Full Time (3 years)

Tuition fees
A$17,483.00 (9,61,661) per year
AUD $8,741.50 per trimester
Start date

18 July 2022, 14 November 2022


Melbourne Institute of Technology

Melbourne Campus,

288 La Trobe Street,



3000, MELBOURNE, Australia

Full Time (3 years)

Tuition fees
A$17,483.00 (9,61,661) per year
AUD $8,741.50 per trimester
Start date

18 July 2022, 14 November 2022


Sydney Campus

154-158 Sussex Street,


New South Wales,

2000, SYDNEY, Australia

Entry requirements

For international students

Academic Entry Requirements

Successful completion of Australian Year 12 or equivalent.

Applicants must be 18 years of age at the commencement date of their chosen course.

English Language Requirement:

IELTS (Academic) - Overall score 6.0 (no band less than 5.5); TOEFL iBT - Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20; PTE Academic - Overall score 50 with (no score less than 46); Cambridge CAE - Overall 169 (no band less than 162).

*There may be different IELTS requirements depending on your chosen course.