Pathway + Bachelor

Bachelor of Business Majoring in Marketing for the Digital Age

Australia

39

2

What will I learn?

Get the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you become an effective marketer, fulfilling the needs of your customers or growing a new customer base.Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. You will learn how to build a target audience profile and create advertising that focuses on your customers.Marketing skills are fundamental for growing a business in both the private, public and non-profit sectors. You will have the capacity to address the challenges of marketing a brand to your target audience in a competitive marketplace.

CRICOS

026830C

Study options

Full Time (3 Years)

Tuition fees
A$32,960.00 (18,32,638) per year

*Price shown is for indicative purposes, please check with institution

Start date

May 2025

Venue

Townsville campus

1 James Cook Dr,

DOUGLAS,

Queensland,

4814, TOWNSVILLE, Australia

Online/Distance (3 Years)

Tuition fees
A$32,960.00 (18,32,638) per year

*Price shown is for indicative purposes, please check with institution

Start date

May 2025

Entry requirements

For international students

Students are required to complete academic qualification of Australia grade 12 or equivalent. Entry requirements may vary from country to country.

Course pre-requisites: English (Units 3/4,C). Recommended: Mathematical Methods (Units 3/4,C).

Applicants who are admitted to the Bachelor of Business under an Articulation Agreement are subject to the terms of that agreement.

IELTS - 6.0 (no component lower than 6.0); TOEFL (internet based) - 74 (no component less than 18); Pearson (PTE Academic) - 52 (no component less than 52); C1 Advanced / C2 Proficiency: 169 (no component less than 169).

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

James Cook University offers below pathways course for this subject

Offered by other partners

This university accepts pathways courses from
ADD TO MY FAVOURITES

About James Cook University

James Cook University (JCU) is ranked among the top 2 per cent of universities in the world (THE World University Rankings 2023).

  • Ranked in the top 2 percent universities in the world
  • Rated world-class or better in 83 per cent of research areas
  • Number 1 in Australia for Sustainable Education
  • Rated 5 stars for employment, student support and skills