COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Designed to equip you with the skills to start a successful career, this business course has a strong focus on real-world experiences. Be competitive in the workplace with a degree that gives you an understanding of all the elements required for managing sustainable business.

Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.

You can major in Accounting, Banking and Finance, Business Intelligence and Information Systems, Economics, Financial Advising, Financial Management, Governance, Business and Society, Hospitality and Tourism Management, Human Resources Management, International Business, Management, Marketing, and Sports and Events Management. You can also build your employability by studying a joint degree.

Sports and Events Management

Be involved in the exciting, fast-paced environment of the sporting and events industries. You will learn how to create, organise and coordinate sports, business, and public events on both a small and large scale.

Events are central to local economies and tourism; you will work within a dynamic global industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.

With a diverse choice of subjects, you can tailor your degree and specialise in your preferred industry. You will learn transferable skills relevant to many careers. Learn how to adapt to all situations, build problem-solving skills, and understand the intricacies of negotiation and logistics.

Career Opportunities

Your skills are relevant to a large number of industries as a business graduate. Job opportunities depend on what major you decide to specialise in. You will have the ability to understand the importance of data-driven decision making – a quality highly valued by employers.

Potential careers could include:

  • Accountant (working in the fields of forensics, tax, litigation, business or management)
  • Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
  • Economist
  • Stockbroker
  • Financial Planner or Analyst, Investment Analyst, Stockbrokers or Financial Researcher
  • Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
  • Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
  • Human Resource Manager

Which department am I in?

Division of Tropical Environments and Societies



Study options

Full Time (3 years)

Tuition fees
A$30,400.00 (16,27,409) per year

*Price shown is for indicative purposes, please check with institution

Start date

21 February 2022, 25 July 2022


James Cook University

Douglas campus,

1 James Cook Drive,



4814, TOWNSVILLE, Australia

Full Time (3 years)

Tuition fees
A$30,400.00 (16,27,409) per year

*Price shown is for indicative purposes, please check with institution

Start date

21 February 2022, 25 July 2022


Townsville City Campus

City Arcade, 383 Flinders Street,



4810, TOWNSVILLE, Australia

Entry requirements

For international students

Students are required to complete academic qualification of Australia grade 12 or equivalent. Entry requirements may vary from country to country.

Course pre-requisites: English (4,SA). Recommended: Maths B (4,SA)

IELTS - 6.0 (no component lower than 6.0); TOEFL (internet based) - 74 (no component less than 18); Pearson (PTE Academic) - 52 (no component less than 52); C1 Advanced / C2 Proficiency: 169 (no component less than 169).

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Sarina Russo Institute

About James Cook University

James Cook University (JCU) is ranked among the top 2% of universities in the world by the Academic Ranking of World Universities, 2020.

  • Ranked in the top 250 of universities in the world
  • Rated as “world-class or better” in 83% areas of research
  • Top 100 universities in the world for UN SDG
  • Rated 5 stars for employment, student support and skills