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What will I learn?

Overview

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Structure

Where one or more subjects are shared between this major and another component (course, second major or minor) the subjects will be replaced with a Business school elective at that level of the common subject.

Career opportunities

Studying marketing builds skills in attention to detail, communication and market analysis to prepare you for a range of careers.

Possible roles include:

Marketing manager
Consumer Specialist
New product planner
Business development manager
Social media marketer
Market researcher
Data visualiser and strategist

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Which department am I in?

Department of Business and Management

CRICOS

019479E

Study options

Full Time (3 years)

Tuition fees
A$35,800.00 (19,28,879) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

10 July 2022, 23 October 2022

More details

Start date

18 July 2022, 31 October 2022, 27 February 2023

Venue

Sydney Campus

255 Elizabeth Street,

SYDNEY,

New South Wales,

2000, SYDNEY, Australia

Full Time (3 years)

Tuition fees
A$35,800.00 (19,28,879) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

10 July 2022, 23 October 2022

More details

Start date

18 July 2022, 31 October 2022, 27 February 2023

Venue

Bendigo Campus

Edwards Road,

BENDIGO,

Victoria,

3552, BENDIGO, Australia

Entry requirements

For students from United States

Equivalent to an Australian Year 12 Senior Secondary Certificate. International Baccalaureate - 24 to 33. English Language Requirements: IELTS (Academic): Overall score of 6.0 with no band less than 6.0; TOEFL Internet based (iBT): Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing, Pearson Test of English (Academic) (PTE): Overall score of 50 with no communicative skill score less than 50, C1 Advanced: 169 with no less than 169 in any component, C2 Proficiency: 176 with no less than 169 in any component.

For international students

Equivalent to an Australian Year 12 Senior Secondary Certificate.

English language requirements

IELTS Academic: Overall score of 6.0 with no band less than 6.0

TOEFL iBT: Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing

PTE Academic: Overall score of 50 with no communicative skill score less than 50

C1 Advanced: 169 with no less than 169 in any component

C2 Proficiency: 176 with no less than 169 in any component

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
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About La Trobe University

Research carried out at La Trobe University is ranked among the top 1.4% in the world and the institute offers world-class facilities.

  • Professional teaching environments and links to industries
  • One-to-one support for international students on any issue
  • Career Ready team help students prepare post-graduation life
  • Melbourne is ranked as the fifth best student city in 2017