COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

What you will learn

Learn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing.

Your career in marketing

Equipped with a degree that is relevant to countless industries, you'll graduate prepared to take on roles in fields like digital marketing, brand management, campaign strategy, and customer analytics.

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work in industry or on real industry-based projects. This degree combines core business studies with specialist marketing subjects and the option to choose additional sequences of study, including advanced specialisations in marketing, or subjects in other business or related disciplines.


Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development.

Which department am I in?

College of Business and Law



Study options

Full Time (3 years)

Tuition fees
A$36,480.00 (19,52,891) per year

*Price shown is for indicative purposes, please check with institution

Start date

Expected July 2022


RMIT University (Royal Melbourne Institute of Technology University)

Melbourne City Campus,

124 La Trobe Street,



3000, MELBOURNE, Australia

Entry requirements

For students from United States

Students must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 70% average.

For international students

You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65%

To study this program you will need to complete one of the following English proficiency tests:

IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

RMIT University (Royal Melbourne Institute of Technology University) offers below pathways course for this subject

About RMIT University (Royal Melbourne Institute of Technology University)

RMIT University has obtained a 5-Star QS ranking for excellence in higher education.

  • Ranked 21st globally for universities less than 50 years old
  • 15th highest-ranked university in Australia
  • 8th in Australia for graduate employability
  • Industry partnerships in 100+ countries