COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Griffith's Bachelor of Business lets you design your ideal career. You can choose a single major, which will give you specialist skills in one profession. Or you can choose a second business major or additional major to give you an even broader range of skills and knowledge when you graduate. You can also choose not to complete a major, selecting from a range of courses that provide broad knowledge for a career in business management.

If you are not sure which majors to choose just yet, that is okay. Once you enrol you can try some different courses before you choose the combination that's right for you. A Griffith business degree will prepare you for a wide range of career opportunities - from running major events through to managing key aspects of complex organisations, such as employment relations, marketing campaigns, or logistics.

Business majors

  • Asian Business (Gold Coast, Nathan)
  • Employment Relations (Gold Coast, Nathan)
  • Entrepreneurship and Self-Employment (Gold Coast, Logan, Nathan, South Bank, online)
  • Event Management (Gold Coast, Nathan)
  • Human Resource Management (Gold Coast, Logan, Nathan, Online)
  • International Business (Gold Coast, Nathan)
  • Logistics and Supply Chain Management (Gold Coast, Nathan)
  • Management (Gold Coast, Logan, Nathan, Online)
  • Real Estate and Property Development (Gold Coast, Nathan)
  • Sport Management (Gold Coast, Nathan)
  • Sustainable Enterprise (Nathan)
  • Tourism Management (Gold Coast, Nathan)

Additional majors

  • Accounting (Gold Coast, Logan, Nathan)
  • Economics (Gold Coast, Nathan)
  • Finance (Gold Coast, Nathan)
  • Financial Planning (Gold Coast, Logan, Nathan)
  • Politics and Public Policy (Gold Coast, Nathan)

Marketing

You must complete the following courses:

Trimester Course code Course title CP

Tri 1,32004MKT Consumer Psychology 10

Tri 22034MKT Market Research 10

Tri 12029MKT Advertising and Creative Strategies 10

Tri 1,2 or 33006MKT Services Marketing (2018: T1&T3 NA; T2 GC | 2019: T2 GC&NA) 10

Tri 1,33040MKT Digital and Social Media Marketing 10

Tri 23028MKT Marketing Strategy and Metrics (capstone course) 10

Career Opportunities

Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager.

Which department am I in?

Griffith Business School

CRICOS

006423F

Study options

Full Time (3 years)

Tuition fees
A$29,500.00 (15,98,050) per year
The Australian Government has announced that university students receiving certain welfare payments will be eligible for the fortnightly $550 Coronavirus supplement. If you are currently receiving one of the following payments, you will automatically receive the temporary supplement: Youth Allowance for students; Austudy; ABSTUDY.

*Price shown is for indicative purposes, please check with institution

Start date

8 November 2021

Venue

Nathan Campus

170 Kessels Road,

NATHAN,

Queensland,

4111, BRISBANE, Australia

Full Time (3 years)

Tuition fees
A$29,500.00 (15,98,050) per year
The Australian Government has announced that university students receiving certain welfare payments will be eligible for the fortnightly $550 Coronavirus supplement. If you are currently receiving one of the following payments, you will automatically receive the temporary supplement: Youth Allowance for students; Austudy; ABSTUDY.

*Price shown is for indicative purposes, please check with institution

Start date

8 November 2021

Venue

Griffith University

Gold Coast Campus,

Parklands Drive,

SOUTHPORT,

Queensland,

4215, GOLD COAST, Australia

Entry requirements

For students from United States

Standard academic entry to our undergraduate degrees requires completion of secondary school comparable to Australian Year 12 or equivalent academic achievement. Successful completion with minimum aggregate score of 26. IELTS: minimum score of 6.5, with no subscore less than 6.0 or TOEFL: a minimum score of 575 or Internet-based (IBT) TOEFL: a score of 79 (no sub-score less than 19) or Pearson Test of English (Academic): an overall score of 58 with no score less than 50 or ISLPR: no score less than 3+ in each skill of the ISLPR.

For international students

Standard academic entry to our undergraduate degrees requires completion of secondary school comparable to Australian Year 12 or equivalent academic achievement. Students from other countries should have country specific requirements equivalent to Australia.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows: A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0 OR a minimum score of 575 on TOEFL OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19) OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only) OR a minimum grade of C on the Cambridge Certificate in Advanced English (CAE) OR a minimum grade of C on the Cambridge Certificate of Proficiency in English (CPE) OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Niagara College
  • Sheridan College (Ontario)
  • Confederation College
  • MCI Institute
  • Australian Pacific College
  • Durham College
  • Fleming College
  • Canadore College
  • Open Universities Australia
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About Griffith University

Griffith University campuses are a thriving network of learning and innovation.

  • Ranks in the top two per cent of universities in the world
  • Several of its subjects are placed among the top 50 worldwide
  • World class research in over 50 disciplines
  • Over 200,000 Griffith alumni are spread over 130 countries