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Bachelor of Business (Marketing) University of South Australia Online (UniSA Online)



Course info


This degree is underpinned by the latest, most advanced marketing research. In fact, our research in the area of marketing is recognised as above world-class1. We're also a global leader in Brand Management research2.

University of South Australia is linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice - our teachers are world-famous marketing experts.

Allied with University of South Australia, the Ehrenberg-Bass Institute has more than 50 marketing scientists who make fundamental discoveries about how brands grow and buyers behave. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands.

Employers value the practical skills that our students develop. Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands - so your degree is highly relevant and valued by industry.

What you'll learn

With a focus on providing leading-edge marketing knowledge and real industry experience, University of South Australia Online’s Bachelor of Business (Marketing) is a versatile degree that will prepare you for a wide range of careers.

This degree gives you a solid understanding of business fundamentals before moving into your marketing specialisation, where you’ll focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.

As a graduate, you’ll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from some of the world’s largest brands - so your degree is highly relevant and valued by industry.

Your career

Employers are looking for savvy business professionals who can create integrated campaigns that cut through the clutter, build meaningful relationships with customers, improve their competitive advantage and achieve organisational objectives.

A career in marketing can take you in several different directions – from traditional advertising and PR through to digital design and SEO. Having a broad skill set will be invaluable to your career. However, you may choose to hone your expertise in a more specialised role.

A University of South Australia Online Marketing degree can help you pursue the following careers:

  • Market analyst
  • Media planner
  • Brand manager
  • Digital marketer
  • Marketing and communications officer

Course options

Here are the different ways in which you can study Bachelor of Business (Marketing).

Online/Distance (3 years full-time)

Tuition fees

A$23,000.00 (11,26,864) per year

This fee refers to per 1.0 EFTSL

*Price shown is for indicative purpose, please check with institution


01 Jul, 23 Sep


University of South Australia Online

City West Campus,

North Terrace,


South Australia,

5000, ADELAIDE, Australia

Entry requirement for international students

Applicants are required to meet one of the following criteria with a competitive result:
Higher education study: Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider OR
Vocational Education and Training (VET): Complete an award from a registered training organisation at Certificate IV or above OR
Work and life experience: Passed a University of South Australia Online literacy and numeracy test and have relevant work experience, or Completed a University of South Australia Foundations Studies program or equivalent, or Qualify for Special Entry OR
Recent secondary education: Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification.

Contact University of South Australia Online (UniSA Online)

To get more information about studying at this University