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COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

What is business marketing?

Business marketing involves building efficient marketing strategies and promotions for a business’ products or services. Marketers play a crucial role in the success of a business, using creativity, strategic thinking and a strong communication style to develop campaigns promoting or launch a product or service. They manage customer and stakeholder relationships and maintain the brand's image through their effective presentation and communication skills.

The main responsibilities of the marketing management function include: market analysis, marketing strategy development, marketing program development and implementation, and new product development and service.

About the course

Our three-year degree will develop your understanding of industry and commerce, such as strategy development, innovation and international marketing. Success in business marketing means you need good communication, presentation and customer relationship management skills in order to attract the interests of potential customers. Our hands-on approach to teaching and learning will help you develop these skills so you are well-prepared to competently present your business to future stakeholders.

What will you study?

You must successfully complete 24 subjects to graduate with a Bachelor of Business (Marketing). You will study a mix of core and elective subjects:

11 core subjects

3 restricted electives (Group A)

2 restricted electives (Group B)

8 unrestricted electives or electives for Joint Study.

Choosing your subject

As part of your degree, you must ensure that you complete:

no more than 12 Level 1 subjects

a minimum of 5 Level 3 subjects.

Your Course Coordinator can advise you on available courses and prerequisites. We recommend you complete the subject levels in order of difficulty.

Career opportunities

Graduates go on to varied and exciting positions in marketing, from product management and research to digital and sales functions. Depending on the electives you choose to study, you may go into a range of roles after you graduate.

Marketing: marketing officer, product/brand management, market research, marketing manager.

Advertising: media buyer, advertising account executive, pay-per-click specialist.

Sales: promoter, sales executive.

Digital: social media and community management, digital marketing manager, digital copywriter

CRICOS

045873A

Study options

Full Time (3 years)

Tuition fees
A$28,224.00 (15,35,582) per year
AUD $3,528 per subject
Start date

Expected July, November 2022

Venue

Charles Sturt University Study Centres

Sydney Campus,

Level 1, 63 Oxford Street,

DARLINGHURST,

New South Wales,

2010, SYDNEY, Australia

Full Time (3 years)

Tuition fees
A$28,224.00 (15,35,582) per year
AUD $3,528 per subject
Start date

Expected July, November 2022

Venue

Charles Sturt University Study Centres Melbourne

30 Church Lane,

MELBOURNE,

Victoria,

3000, MELBOURNE, Australia

Entry requirements

For students from United States

Equivalent entry qualifications: NSW Higher School Certificate, Victorian Certificate of Education or interstate equivalent; International equivalents of Year 12; International Baccalaureate Diploma Completed, or partially completed, course from a university or college; Approved foundation studies program certificate. English Language Requirements accepted: Satisfactory completion (D grade or higher in Level 3) of the Embassy 'English for Academic Purposes Programme' (EAPP); A TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0; A TOEFL Internet-based score of 60 and writing score of 16 with no other bands less than 14; An Academic IELTS (International English Language Testing System) overall score of at least 6.0, with no score below 5.5; Pearson Test of English (PTE) Academic score of 50 overall, with a minimum of 42 in all communicative skills; A Combined Universities Admission Test (CULT) overall score of at least 65; Cambridge English Advanced Exam (CAE) overall score of 52, with no score below 47.

For international students

  • NSW Higher School Certificate, Victorian Certificate of Education or interstate equivalent
  • International equivalents of Year 12
  • International Baccalaureate Diploma
  • Completed, or partially completed, course from a university or college
  • Approved foundation studies program certificate.

English language entry requirements for all other applicants must have one of the following:

Acceptable test scores for English proficiency. Satisfactory completion (D grade or higher in Level 3) of the Embassy 'English for Academic Purposes Programme' (EAPP). A TOEFL (Test of English as a Foreign Language) paper-based score of 550 and TWE of 5.0. A TOEFL Internet-based score of 60 and writing score of 16 with no other bands less than 14. An Academic IELTS (International English Language Testing System) overall score of at least 6.0, with no score below 5.5. Pearson Test of English (PTE) Academic score of 50 overall, with a minimum of 42 in all communicative skills. A Combined Universities Admission Test (CULT) overall score of at least 65. A ‘C’ pass in a humanities subject at the GCE 'A' level examinations in either Singapore or the United Kingdom. Completion of the International Baccalaureate diploma, with English A2 at higher or standard Level. A minimum of Level 4 in the core subject English Language in the Hong Kong Diploma of Secondary Education (HKDSE). A ‘C’ pass in 'Use of English' in the Hong Kong Advanced Level Examination (HKALE). Completion of the UNSW Foundation Studies Certificate with a ‘C’ pass in 'Use of English'. Completion of an AQF Certificate IV (including English for Academic Purposes). Successful completion of at least one year of study in a course at Associate Diploma or Diploma level on the Register of Australian Tertiary Education. Cambridge Certificate of Proficiency in English (CCPE) ‘C’ Pass. Cambridge English Advanced Exam (CAE) overall score of 52, with no score below 47.

*There may be different IELTS requirements depending on your chosen course.

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