What will I learn?

Advertising is an essential part of commercial and not-for-profit organizations throughout the world, and is a key tool used to grow businesses and communicate to audiences.

Learning how to create concepts, understand audiences and pitch effective messages is a critical skill you can develop in USQ’s Bachelor of Communication and Media (Advertising).

Throughout the Advertising major you will learn how to plan, pitch and implement an advertising campaign. You will develop your expertise across a range of media in both traditional and digital platforms, with a particular focus on social media.

Career outcomes

Graduates will have the skills needed to gain employment in careers such as advertising sales executive, marketing and communications officer, copywriter, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator.

Other majors

Other majors for the Bachelor of Communication and Media: Communication and Media Studies, Journalism, Journalism Extended, Marketing, Professional Photography, Public Relations, Public Relations Extended, Television and Radio, Television and Radio Extended.

Which department am I in?

Faculty of Business, Education, Law and Arts



Study options

Full Time (3 years)

Tuition fees
A$27,440.00 (14,68,951) per year
Start date

Expected July 2022


USQ Springfield Campus

37 Sinnathamby Boulevard,



4300, BRISBANE, Australia

Full Time (3 years)

Tuition fees
A$27,440.00 (14,68,951) per year
Start date

Expected July 2022


University of Southern Queensland (USQ)

Toowoomba Campus,

487-535 West Street,



4350, TOOWOOMBA, Australia

Entry requirements

For international students

Applicant must have Australian year 12 level or equivalent.

Students from different country must have qualifications equivalent to Australia.

English language requirements

IELTS (Academic only) - 6.0 (or better) (no component lower than 5.5); TOEFL (paper based) - 550 (or better) (with a minimum Test of Written English Score of TWE 4.5); TOEFL (electronic or computer based) - 213 (or better) (with essay rating of at least 4.5); TOEFL (internet based) - 80 (or better) (with 19 minimum in all bands); Pearson (PTE Academic) - 50 (or better) (with no communicative score less than 50); Cambridge English Scale Scores for FCE, CAE and CPE3 - Cambridge English: First (FCE) with a score of 169 or above. No less than 162 in each skill.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Australian Pacific College