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What will I learn?

Discover how you can create inspiring campaigns or events, manage issues and crises, and become an adaptive communications expert. Learn from industry experts how to manage the reputation of brands, people and organisations through creative and ethical practice. Deakin's Bachelor of Communication (Public Relations) combines internships and industry engagement to prepare you for exciting communication roles in agencies, not-for-profit, government and commercial organisations.
In this industry-accredited course, you will learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning, execution and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.

Course structure:

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

12 credit points of core units (11 units)

3 course electives from list A (level 1)

3 course electives from list B (level 2/3)

6 credit points of electives (of which two must be at level 2 or 3)

no more than 10 credit points at level 1

no fewer than 6 credit points at level 3

Academic Integrity AAI018

Academic Integrity (0-credit-point compulsory unit)

Career outcomes:

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Deakin graduates find work as:

account executives

advertising copywriters

advertising account managers

customer relations officers or managers

communication and stakeholder relations officers

community relations officers

digital content coordinators

digital communications specialist

event management officers

government relations officers

marketing and communications coordinator

media and communications advisors

media relations advisors

public relations officers

social media account managers.

Which department am I in?

Faculty of Arts and Education

CRICOS

083990C

Study options

Full Time (3 years)

Tuition fees
A$31,600.00 (17,19,260) per year
The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course.

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected February 2023

More details

Start date

11 July 2022, 7 November 2022

Venue

Deakin University

Melbourne Burwood Campus,

221 Burwood Highway,

BURWOOD,

Victoria,

3125, MELBOURNE, Australia

Full Time (3 years)

Tuition fees
A$31,600.00 (17,19,260) per year
The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course.

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected February 2023

More details

Start date

11 July 2022

Venue

Geelong Waurn Ponds Campus

75 Pigdons Road,

WAURN PONDS,

Victoria,

3216, GEELONG, Australia

Entry requirements

For students from United States

Entry for applicants with previous Tertiary, VET, life or work experience will be based on their performance in: a Certificate IV in a related discipline OR a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR other evidence of academic capability judged to be equivalent for example relevant work or life experience. Other English Language Requirements accepted: IELTS: Overall 6.0, no band less than 6.0; TOEFL (PBT) score of 550 Writing 4.5; TOEFL Internet Based: 65 Writing 21; CPE: 169 no band less than 169; CAE: 169 no band less than 169; PTE: 52-57 No less than 50 in each skill.

For international students

Students must have qualification most relevant to your secondary school studies.

The Australian Tertiary Admission Rank (ATAR) is the primary criterion for entry into most undergraduate-entry university programs in Australia.

International students who completed an Australian Year 12 in Australia or overseas should apply for undergraduate courses through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through Study Link Connect – Deakin University's International Student Application Service.

English language requirement:

IELTS - Overall 6 No band lower than 6

TOEFL IBT - 69 Writing 21

C1 PROFICIENCY and C2 PROFICIENCY- 169 No band less than 169

PTE - 50 No less than 50 in each skill

OET - Overall C

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
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About Deakin University

Deakin University is a young and dynamic university, offering world-class degrees, excellent employment rates and an experience that students love.

  • Top 1 per cent in 24 study areas (QS, THE, ShanghaiRankings)
  • Highest student satisfaction in Victoria (QILT)
  • Top 50 young universities globally (QS)
  • Offers a curriculum that is practical and industry relevant