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What will I learn?

Do you want to know more about how organisations interact with people and the world around them? Are you interested in investigating the core of an issue to find out why it is important to an organisation and the people it deals with? In this degree, you’ll gain the skills to work out how an organisation can achieve its objectives.

Public pelations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.

The Bachelor of Communication (Public Relations) prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

This degree includes subjects in communications and theory, principles and research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management.

You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR.

Explore Communication

Communication is a powerful way to not only share information and perspectives on all sorts of issues, but also to connect us as human beings. When you choose a degree in advertising, journalism, media or public relations at RMIT, you'll meet world-class experts and explore cutting edge thinking about media communication, the internet, and the role that they play in society.

Career

PR is now a main focus in many organisations, which has helped to improve its profile in business. Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences.

There is a strong employment rate upon graduation as the degree prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Many graduates also start their own businesses.

Public relations graduates work in many areas including:

corporate communication
change management
internal communication
issues and crisis management
public affairs and lobbying
media relations and publicity
event management
fundraising and sponsorship
strategic communication
brand management.

Which department am I in?

College of Design and Social Context

CRICOS

048666F

Study options

Full Time (3 years)

Tuition fees
A$34,560.00 (19,00,990) per year

*Price shown is for indicative purposes, please check with institution

Application deadline

31 May 2022

More details

Start date

18 July 2022

Venue

RMIT University (Royal Melbourne Institute of Technology University)

Melbourne City Campus,

124 La Trobe Street,

MELBOURNE,

Victoria,

3000, MELBOURNE, Australia

Entry requirements

For students from United States

Applicants must have completed a recognized equivalent Year 12 studies program to the required standard. To study this program you will need to complete one of the following English proficiency tests: IELTS (Academic): minimum overall band of 6.0 (with no individual band below 5.5); TOEFL (Internet Based Test - IBT): minimum overall score of 60 (with minimum of 10 in Reading, 9 in Listening, 16 in Speaking and 19 in Writing); Pearson Test of English (Academic) (PTE (A)): minimum score of 50 (with no communication band less than 42); Cambridge English: Advanced (CAE): minimum of 169 with no less than 162 in any component

For international students

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 65% average.

To study this program you will need to complete one of the following English proficiency tests:

IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

RMIT University (Royal Melbourne Institute of Technology University) offers below pathways course for this subject

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About RMIT University (Royal Melbourne Institute of Technology University)

RMIT University has obtained a 5-Star QS ranking for excellence in higher education.

  • Ranked 21st globally for universities less than 50 years old
  • 15th highest-ranked university in Australia
  • 8th in Australia for graduate employability
  • Industry partnerships in 100+ countries