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Bachelor of Marketing and Communication University of South Australia Online (UniSA Online)

Australia

Course info

Summary

University of South Australia is ranked as a global leader in Brand Management research. Our research in the area of marketing is recognised as above world-class.

Allied with University of South Australia, The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. As a student, you’ll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands including Google, Kellogg’s and Unilever. Content taught in our communication courses is also informed by specialist research undertaken in the public communication, social media, and public relations sectors.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands – our real-world approach to studying marketing and communication makes our degrees hyper-relevant and valued by industry. In your final year, you’ll also complete a comprehensive, industry-standard communication plan that you can use to nail that next job interview.

What you'll learn

Study a combination of courses from University of South Australia Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.

Your career

A career in marketing and communication can take you in several different directions – from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too – the world is your oyster!

A University of South Australia Online Marketing and Communication degree can help you pursue the following careers:

  • Marketing and communication professional
  • Brand and advertising manager
  • Media planner
  • Digital and social media manager
  • PR coordinator
  • Content creator and writer
  • Market analyst

Course options

Here are the different ways in which you can study Bachelor of Marketing and Communication.

Online/Distance (3 years full-time)

Tuition fees

A$23,000.00 (11,08,140) per year

This fee refers to per 1.0 EFTSL

*Price shown is for indicative purpose, please check with institution

From

23-Sep-19

Venue

University of South Australia Online

City West Campus,

North Terrace,

CITY WEST CAMPUS,

South Australia,

5000, ADELAIDE, Australia

Entry requirement for international students

Applicants are required to meet one of the following criteria with a competitive result:
Higher education study: Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider OR
Vocational Education and Training (VET): Complete an award from a registered training organisation at Certificate IV or above OR
Work and life experience: Passed a University of South Australia Online literacy and numeracy test and have relevant work experience, or Completed a University of South Australia Foundations Studies program or equivalent, or Qualify for Special Entry OR
Recent secondary education: Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification.