Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business, organisation or event.

Why study this degree?

Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Our Business Internship course provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.

The holistic and comprehensive skill set you will master as a result of combining Marketing and PR with an Arts degree will make you especially valuable to employers. The Bachelor of Arts component of this double degree develops your ability to analyse, interpret, deliberate, draw conclusions, communicate, work as a team member and problem-solve. You will be trained to consider multiple perspectives and handle ambiguity and uncertainty. These are the skills and attributes needed in many workplaces in the 21st century.

By completing the Bachelor of Arts you will have the opportunity to study a major in an area of interest that may complement your Marketing and PR studies, or you can broaden your horizons and tackles something different. Your options include Journalism, Film and Screen Production, Photography, Archaeology, English Literature, Social Justice, Politics and International Relations, History or Theatre Studies. You will gain in-depth, specialist knowledge and skills that will allow you to contribute effectively to the cultural and intellectual life of society.

Career opportunities

The following careers are open to graduates of this program:

• Advertising executive
• Social media manager
• Media manager
• Events manager
• Fundraiser
• Tourism manager
• Public relations executive
• Communications manager
• NGO advisor
• Brand manager