Bachelor of Media and Communication ( Professional) in Public Relations

Swinburne University of Technology

Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, youll master the skills demanded by todays dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.Understand how to influence and manage the public perception of an organisation.Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication.This degree is professionally accredited by the Public Relations Institute of Australia.

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