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BSB61315 Advanced Diploma of Marketing and Communication Sydney Business and Travel Academy


COVID-19 update: This course will start online and continue on campus later. Read more

Course info


This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organization. They analyses, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organization.

Units of Competency

  • BSBMGT616 Develop and implement strategic plans Core
  • BSBMKG609 Develop a marketing plan Core
  • BSBADV602 Develop an advertising campaign Core
  • BSBINN601 Lead and manage organisational change Elective
  • BSBMGT605 Provide leadership across the organisation Elective
  • BSBMGT608 Manage innovation and continuous improvement Elective
  • BSBMGT615 Contribute to organisational development Elective
  • BSBMKG523 Design and develop an integrated marketing communication plan Elective
  • BSBMKG608 Develop organisational marketing objectives Elective
  • BSBMKG605 Evaluate international marketing opportunities Elective
  • BSBMKG607 Manage market research Elective
  • BSBMKG603 Manage the marketing process Elective


Students who successfully complete this course will be issued with the AQF (Australian Qualifications Framework) BSB61315 Advanced Diploma of Marketing and Communication qualification. Students who partially complete this course (a minimum of one unit of competency) will be issued with a Statement of Attainment from Advanced Diploma of Marketing and Communication qualification for the unit/s of competency successfully completed.

Career Opportunities

If you complete this qualification you could gain a role such as:

  • marketing manager
  • marketing team leader
  • product manager
  • marketing director
  • global marketing manager


On completion of this qualification, candidates can choose to study Bachelor of Business, Bachelor of Marketing or any other undergraduate degree with a University.

Due to the safety of our teachers and students, The Academy will continue to deliver distancing learning (online learning).



Course options

Here are the different ways in which you can study BSB61315 Advanced Diploma of Marketing and Communication.

Full Time (1.5 years)

Tuition fees

A$9,150.00 (5,21,527) per year

AUD $9,150 for the entire course; AUD $1,525 per term; AUD $200 for Material fee


20 Jul, 17 Aug, 12 Oct, 09 Nov, 07 Dec


Sydney Business and Travel Academy

Level 2, 401 Sussex Street,


New South Wales,

2000, SYDNEY, Australia

Entry requirement for international students

  • 18 years of age and over
  • Students will be required to complete the core units from BSB52415 Diploma of Marketing and Communications
  • Minimum score of IELTS 5.5 or equivalent; or
  • An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.

* Please check with your chosen school for the exact entry requirements for your programme.

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