What will I learn?

In today’s business, marketing plays a vital role in understanding consumers and markets to enable company’s tom make more profitable and more effective decisions. In every sector of the economy, public, private or not for profit, marketing is critical to the success of every business.

Managing the marketing process requires certain knowledge of both the marketplace and the implications of the marketing mix.

Our nationally recognised courses provide you with this knowledge. The courses will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry such as Advertising, Direct Marketing, Promotion Marketing and Marketing Research.

Course Information:

Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB15) and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).

Study Path

Training is delivered in stages which correspond to AQF Levels II, IV, V and VI. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification.

Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

Sample Units of Competencies

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBWRT401 Write complex documents

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBPRO401 Develop product knowledge

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

CUAWRT401 Edit texts

BSBMKG419 Analyse consumer behaviour

BSBMKG409 Design direct response offers

COURSE DELIVERY & ASSESSMENT METHODS

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning.

Assessment methodology may include but is not limited to: observation, project/report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

Vocational/ Employment Outcome: Entry level marketing officer, Customer Service Advisor, Office Administration Assistant, Sales employee

Which department am I in?

Australian College of Technology

CRICOS

106536J

Study options

Full Time (18 weeks)

Tuition fees
AUD $2,000 per term
Start date

27 September 2021, 17 January 2022, 11 April 2022, 4 July 2022, 26 September 2022

Venue

Australian College of Technology - George Street Campus

Level 6, 505 George Street,

SYDNEY,

New South Wales,

2000, SYDNEY, Australia

Full Time (18 weeks)

Tuition fees
AUD $2,000 per term
Start date

27 September 2021, 17 January 2022, 11 April 2022, 4 July 2022, 26 September 2022

Venue

Australian College of Technology - Kent Street Campus

Level 6 and 7, 333 Kent Street,

SYDNEY,

New South Wales,

2000, SYDNEY, Australia

Entry requirements

For international students

Students must have satisfactorily completed Year 11 or equivalent certificate of senior secondary education.

Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be organised).

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES