This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

• Marketing Assistant
• Marketing Coordinator
• Direct Marketing Officer
• Public Relations Officer

Exit pathways:

• Diploma of Marketing and Communication
• Advanced Diploma of Marketing and Communication
• Bachelor of Business
• Bachelor of Accounting

Assessments:

• Case studies
• Scenarios - problem solving
• Practical activities
• Oral Presentation
• Multiple choice quiz
• Written Portfolio
• Projects
• Practical observations

Course units

Marketing Communication Knowledge:

• BSBMKG418 Develop and apply knowledge of marketing communication industry
• BSBMKG417 Apply marketing communication across a convergent industry

Communicate Ideas:

• BSBCRT401 Articulate, present and debate ideas

Business Communication:

• BSBCMM401 Make a presentation

Digital Solutions:

• BSBMGT407 Apply digital solutions to work processes

Market Research:

• BSBMKG401 Profile the Market
• BSBMKG408 Conduct market research

Market Analysis:

• BSBRES411 Analyse and present research information

Product Knowledge and Promotion:

• BSBPRO401 Develop product knowledge
• BSBMKG413 Promote products and services

Strategies for Customer Service:

• BSBCUS401 Coordinate implementation of customer service strategies

Brands and Business Identity:

• BSBIPR403 Protect and use brands and business identity