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What will I learn?

This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer

Exit pathways:

  • Diploma of Marketing and Communication
  • Advanced Diploma of Marketing and Communication
  • Bachelor of Business
  • Bachelor of Accounting

Assessments:

  • Case studies
  • Scenarios - problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

Course units

Marketing Communication Knowledge:

  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBMKG417 Apply marketing communication across a convergent industry

Communicate Ideas:

  • BSBCRT401 Articulate, present and debate ideas

Business Communication:

  • BSBCMM401 Make a presentation

Digital Solutions:

  • BSBMGT407 Apply digital solutions to work processes

Market Research:

  • BSBMKG401 Profile the Market
  • BSBMKG408 Conduct market research

Market Analysis:

  • BSBRES411 Analyse and present research information

Product Knowledge and Promotion:

  • BSBPRO401 Develop product knowledge
  • BSBMKG413 Promote products and services

Strategies for Customer Service:

  • BSBCUS401 Coordinate implementation of customer service strategies

Brands and Business Identity:

  • BSBIPR403 Protect and use brands and business identity

CRICOS

106217B

Study options

Full Time (1 year)

Tuition fees
A$5,768.00 (3,13,819) per year
Enrolment Fee (non-refundable): AUD $250
Start date

Information not available

Venue

Kent Institute Australia

Sydney Campus,

Level 11, 10 Barrack Street,

SYDNEY,

New South Wales,

2000, SYDNEY, Australia

Full Time (1 year)

Tuition fees
A$5,768.00 (3,13,819) per year
Enrolment Fee (non-refundable): AUD $250
Start date

19 September 2022

Venue

Melbourne Campus

Level 10, 350 Queen Street,

MELBOURNE,

Victoria,

3000, MELBOURNE, Australia

Entry requirements

For international students

Academic requirement

Entry to this course requires:

  • Successful completion of Australian year 11 or equivalent; OR
  • Successful completion of an AQF recognized Certificate III in Business or other relevant qualification; OR
  • Relevant work experience in a related field.

English requirement

International Applicants from non-English-speaking backgrounds only.

IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) - Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) - Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE - 162+.

*There may be different IELTS requirements depending on your chosen course.

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