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Diploma of Business (Marketing) Aspire Institute


Course info


Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects.

The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the diverse and dynamic business industry. You will gain an insight into key elements of managing people and organisations, marketing, financial and commercial literacy, and deepen your knowledge of contemporary business practices.

Your core business subjects are further enhanced with specialisation subjects in marketing, developing your understanding and skills in the areas of consumer behaviour and digital marketing.

The Diploma of Business (Marketing) offers you a stand-alone qualification through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Marketing) you will receive advanced standing for subjects in the ICMS Bachelor of Business (Marketing).

All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus with core business subjects offered at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

Now offered online!

What you will learn

Develop technical and theoretical marketing business knowledge and concepts with some depth
Develop basic academic and applied research skills in a marketing project brief
Identify appropriate sources of data for problem solving in a global marketing context
Explain the importance of ethical and sustainable business practices in a global context
Describe solutions to routine marketing situations
Name specialist marketing technology in business
Present project findings in both written and personal presentation forms to diverse audiences in marketing contexts
Apply technical business knowledge to a range of marketing contexts
Use business management principles and motivational factors to diverse individuals and teams in marketing
Appraise performance of self and others in marketing business environments



Course options

Here are the different ways in which you can study Diploma of Business (Marketing).

Full Time (1 year)

Tuition fees

A$29,200.00 (15,31,873) per year

AUD $3,650 per subject


15-Feb-21, 31-May-21, 13-Sep-21


Northern Beaches Campus

151 Darley Road,


New South Wales,

2095, SYDNEY, Australia

Online/Distance (1 year)

Tuition fees

A$29,200.00 (15,31,873) per year

AUD $3,650 per subject


15-Feb-21, 31-May-21, 13-Sep-21


Aspire Institute

46-48 East Esplanade,


New South Wales,

2095, SYDNEY, Australia

Entry requirement for international students

Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services.

Applicants with documented work experience and/or completion of a Certificate IV qualification (or equivalent) will be considered for entry.


Overall 6.0; Writing 5.5; Speaking 5.5

Overall 69*; Writing 19; Speaking 17
*iBT midpoint range

* Please check with your chosen school for the exact entry requirements for your programme.

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