COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects.

The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the diverse and dynamic business industry. You will gain an insight into key elements of managing people and organisations, marketing, financial and commercial literacy, and deepen your knowledge of contemporary business practices.

Your core business subjects are further enhanced with specialisation subjects in marketing, developing your understanding and skills in the areas of consumer behaviour and digital marketing.

The Diploma of Business (Marketing) offers you a stand-alone qualification through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Marketing) you will receive advanced standing for subjects in the ICMS Bachelor of Business (Marketing).

All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches Campus with core business subjects offered at our new City Campus, subject to availability. Aspire students receive dedicated academic support, including study skills.

What you will learn

  • Develop technical and theoretical marketing business knowledge and concepts with some depth
  • Develop basic academic and applied research skills in a marketing project brief
  • Identify appropriate sources of data for problem solving in a global marketing context
  • Explain the importance of ethical and sustainable business practices in a global context
  • Describe solutions to routine marketing situations
  • Name specialist marketing technology in business
  • Present project findings in both written and personal presentation forms to diverse audiences in marketing contexts
  • Apply technical business knowledge to a range of marketing contexts
  • Use business management principles and motivational factors to diverse individuals and teams in marketing
  • Appraise performance of self and others in marketing business environments

This Diploma leads to the following Bachelor’s Degree

Bachelor of Business (Marketing)



Study options

Full Time (1 year)

Tuition fees
A$29,200.00 (15,63,169) per year
AUD $3,650 per subject

*Price shown is for indicative purposes, please check with institution

Start date

Expected May, August 2022


Aspire Institute


Levels 1 & 2, 46-48 East Esplanade,


New South Wales,

2095, SYDNEY, Australia

Online/Distance (1 year)

Tuition fees
A$29,200.00 (15,63,169) per year
AUD $3,650 per subject

*Price shown is for indicative purposes, please check with institution

Start date

Expected May, August 2022

Entry requirements

For international students

Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services.

Students from a non-English speaking background are required to demonstrate proficiency in English with IELTS overall score of 6.0; Writing 5.5; Speaking 5.5 or TOEFL (internet) of Overall 69*; Writing 19; Speaking 17; GSCE/GCE O LEVELS: C pass in English and HKDSE of level 3 and ASPIRE PLACEMENT TEST: B1.

*There may be different IELTS requirements depending on your chosen course.


About International College of Management

100% of ICMS degree graduates gain industry experience even before the completion of their study.

  • Leader in high-quality, career oriented higher education
  • Home to over 2,300 students
  • Nearly 90% employed in their field when they graduate
  • Among Australia’s top 10 for overall graduate employment