What will I learn?

Apply a broad range of knowledge and skills to design, implement and evaluate marketing campaigns and transmit solutions to clients. This course will help you drive online customer behaviour. You will explore several aspects of digital marketing, including social media marketing, digital marketing analytics and content writing.

POTENTIAL CAREER OPPORTUNITIES

  • Digital Marketing Specialist
  • Digital Media Buyer
  • Digital Copywriter
  • Digital Communications Manager
  • SEO Coordinator

Course Units

Units

  • NAT - Conduct omnichannel marketing
  • NAT - Plan and conduct performance marketing
  • NAT - Facilitate organic and earned marketing
  • NAT - Apply marketing automation
  • NAT - Test to optimise performance
  • BSBMKG555 - Write persuasive copy
  • BSBMKG546 - Develop social media engagement plans
  • BSBMKG547 - Develop strategies to monetise digital engagement

Further Studies

Through successful completion of this course, students may apply for Recognition of Prior Learning (RPL) for entry into BSB50620 Diploma of Marketing and Communications.

CRICOS

106640J

Study options

Full Time (6 terms)

Tuition fees
A$8,100.00 (4,33,619) per year
Start date

1 November 2021, 24 January 2022, 21 March 2022, 16 May 2022, 11 July 2022

Venue

International House Bondi

Floor 1, 237 Oxford Street, Bondi Junction,

BONDI JUNCTION,

New South Wales,

2022, SYDNEY, Australia

Full Time (6 terms)

Tuition fees
A$8,100.00 (4,33,619) per year
Start date

1 November 2021, 24 January 2022, 21 March 2022, 16 May 2022, 11 July 2022

Venue

International House Byron Bay

1 Carlyle Street,

BYRON BAY,

New South Wales,

2481, NORTH COAST, Australia

Entry requirements

For international students

International Students must:

  • Be a minimum of 18 years of age
  • Minimum of year 12 higher school certificate or equivalent;
  • Have an IELTS or equivalent score of 5.5 or equivalent; and

Access to a laptop or tablet for home and classroom use

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