What will I learn?

A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights. The course is designed to provide a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.

Guaranteed pathway entry

Successful completion will guarantee entry into the second year of our Bachelor of Business programs.

Future-proof your business career

Share our connections with industry partners to upgrade your business practice. See the world of work from a range of different perspectives.  

Flexible study options

Customise your course so you can study online, on campus or a combination of both.  

Course overview

The Diploma of Marketing explores underpinning theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program has been specifically designed to provide a broad base of generalist marketing knowledge and skills. To be awarded the Diploma of Marketing, you will need to complete 80 credit points over eight subjects which comprises of six subjects at 100 level and two subjects at 200 level. All subjects are core, there are no elective subjects

Career opportunities

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your engagement and influencer skills in a real-world environment. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality Management and Hotel Management.

Career paths

  • Marketing Officer
  • Assistant Product Manager
  • Assistant Channel Manager
  • Assistant Brand Manager
  • Sponsorship Coordinator
  • Marketing Research Assistant
  • Media Planner



Study options

Full Time (1 year)

Tuition fees
A$23,900.00 (12,79,443) per year
Start date

14 February 2022


Brisbane Campus

90 Bowen Terrace,



4006, BRISBANE, Australia

Full Time (1 year)

Tuition fees
A$23,900.00 (12,79,443) per year
Start date

14 February 2022


Melbourne campus

196 Flinders Street,



3000, MELBOURNE, Australia

Entry requirements

For international students

  • Minimum 18 years of age prior of course commencement with completion of senior high school certificate (year 12 or equivalent) and;
  • IELTS 5.5 (Academic) overall, with a minimum 5.0 in each skill.